Modern Family Law · 1 month ago
Life Cycle & HubSpot Marketing Manager
United States
Full-time
Remote
Mid, Senior LevelModern Family Law, a rapidly expanding national family law firm, is seeking an experienced and innovative Life Cycle & HubSpot Marketing Manager to work remotely near one of their offices in California. The role involves managing lifecycle marketing and CRM operations, overseeing HubSpot as the marketing system of record, and converting leads into booked consultations through strategic email campaigns and automation.
Legal
Responsibilities
Own the full life cycle marketing strategy from first touch through booked consult, post-consult, active case, and past client re-engagement
Design and maintain segmented nurture sequences and workflows, such as: New website leads who haven’t booked yet., Leads by practice area (divorce, custody, support, etc.)., Leads by geography., Lost potential clients., Past clients (reviews, referrals, and re-engagement)
Define KPIs and program goals for each journey (conversion to consult, time-to-consult, engagement, reactivation, etc.)
Serve as the primary marketing owner of HubSpot, responsible for: Contact properties, lifecycle stages, and lead status definitions., List management and segmentation logic (smart & static lists)., Workflows, automation rules, and (optional) lead scoring
Partner closely with Intake/Operations and Sales/Legal to: Align lead routing logic (who receives what, when, and how)., Maintain shared definitions across the funnel (Lead, MQL, SQL, Consult, Client, etc.)
Ensure HubSpot data hygiene, including deduplication and list cleanup, opt-in and consent management, and preference center accuracy and compliance
Plan and execute email campaigns and automated flows using content created with the Content Marketing Manager
Adapt, slice, and assemble content modules — content does not need to “live in your head.”
Own setup, QA, and deployment in HubSpot (templates, subject lines, A/B tests, send logic, scheduling)
Monitor deliverability and compliance, including sender reputation, opt-in/unsubscribe management, and CAN-SPAM and relevant email regulations
Define the tracking and data requirements needed for lifecycle reporting in HubSpot, including form submissions, booked consultations, key page visits, and campaign membership and attribution events
Partner with the Webmaster (GTM/GA4 implementer) to ensure: HubSpot forms and tracking scripts are correctly installed., UTM conventions are consistent., Events flow cleanly into HubSpot and dashboards
Build and maintain HubSpot dashboards for: Lead volume and quality by source and campaign., Consultation bookings and show rates., Nurture performance (open rate, click rate, conversion rate)
Provide actionable insights to SEO, Growth Marketing, and Content on which campaigns and topics drive the highest value leads
Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long-form content into email modules and nurture components
Partner with Growth Marketing to support webinars, event follow-ups, and campaign-specific email segmentation
Partner with SEO to identify emerging topics, queries, and content needs that can be supported through lifecycle journeys
Work closely with Intake/Operations to ensure CRM automations match real-world workflows and do not create friction for staff or clients
Qualification
Required
Experience in lifecycle marketing and CRM operations
Proficiency in HubSpot as a marketing system of record
Ability to design and maintain segmented nurture sequences and workflows
Experience defining KPIs and program goals for marketing journeys
Strong understanding of contact properties, lifecycle stages, and lead status definitions
Experience with list management and segmentation logic
Ability to create workflows, automation rules, and lead scoring
Experience in ensuring data hygiene in HubSpot
Ability to plan and execute email campaigns and automated flows
Experience in monitoring deliverability and compliance with email regulations
Ability to define tracking and data requirements for lifecycle reporting
Experience in building and maintaining HubSpot dashboards
Ability to provide actionable insights to marketing teams
Strong collaboration skills to work cross-functionally with other teams
Benefits
Competitive compensation
A wide range of benefits
A culture built on family values
Company
Modern Family Law
Modern Family Law is a national family law firm focusing on modern solutions for today's families.
Founded in 2004
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
M. David Johnson
Chief Executive Officer
Dani Zhang, MBA
Chief Financial Officer
Recent News
ACCESSWIRE Newsroom
2025-01-14
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