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Adspace® · 2 weeks ago

Senior Media Manager - Paid Search & Social (Meta Ads & Google Ads)

United States

Full-time

Remote

Senior Level

5+ years exp

Adspace® is a company focused on delivering excellent results through paid media strategies. The Senior Media Manager will lead efforts in managing Paid Search and Paid Social campaigns, ensuring effective communication and strategy implementation to drive client success.

AdvertisingDigital MarketingE-Commerce

Growth Opportunities

Responsibilities

Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads on both Paid Search and Paid Social media accounts

Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace

Ensure SEO and CRO basics are in place

Manage between 10-15 paid media accounts on behalf of Adspace clients, with aggregate monthly spending ranging between $25,000 - $500,000

Utilize Google Analytics, Google Search Console, Ahrefs, and SEMRush to develop insights and action items intended to increase our clients’ revenues

Staying informed with Paid Media industry best practices, new trends and technologies, and platform updates

Monitoring purchased media to ensure that the advertisements appear as planned across high-quality publisher sites

Compiling daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate them to the client

Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance

Developing advertisement copy for paid media campaigns with the ultimate objective of generating action, interest, and engagement from the targeted audience

Continuously monitor, identify, and improve all three components of the AdWords Quality Score: Ad Relevance, Expected CTR, and Landing Page Experience

Assure keyword targets, landing page content, and text ad copy are all in close alignment and optimized

Preparing design assets for Google Display Network campaigns in Photoshop by sourcing images, resizing images, and placing text overlay, logos, and iconography on raw images

Assure conversion tracking is QA’ed within AdWords to track all pertinent events within the sales funnel

Monitor and test campaign SMART bidding strategies: Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, and more

Create and implement campaign A/B test experiments to identify optimal campaign settings

Daily completion of all administrative tasks such as Timesheets and Weekly Wins

Recording all client-facing tasks and deliverables in internal project management software

Implementation and continuous maintenance of the Alpha Beta campaign structure to ensure ad spend is focussed on top-performing keywords while the Beta campaigns continue to play an R&D role by uncovering new top-performing keywords

Qualification

Meta AdsGoogle AdsPaid Media StrategyTikTok AdsAmazon AdsBing AdsGoogle AnalyticsLeadershipProblem-solvingTime ManagementTeam CollaborationIntegrity

Required

At least 5 years of paid media agency experience across multiple channels

Extensive knowledge and experience in both the strategy and tactics of Paid Media

Knowledge and hands-on experience with Meta Ads

Knowledge and hands-on experience with Google Ads

Knowledge and hands-on experience with TikTok Ads

Knowledge and hands-on experience with Amazon Ads

Knowledge and hands-on experience with Pinterest Ads

Knowledge and hands-on experience with Bing Ads

At least 5+ years of agency experience managing Paid Search and Paid Social campaigns at an agency or e-commerce brand

Proven leadership experience with an ability to recruit, hire, manage, and develop a high-performing team

A comprehensive understanding of Meta Ads, Google Ads, Tiktok Ads, and Amazon Ads including but not limited to: ad auction, bidding types, general advertising ecosystem, copy & creative, best practices, bid and optimization strategies, and campaign objectives

Experience in media planning, buying, and/or analysis with budgets exceeding $100k monthly

Strong understanding of Google Analytics and eCommerce view

Analyzed and reported on digital media accounts and campaign trends

Proven track record of retaining paid media accounts in previous experience

Success in growing and scaling Paid Search campaign budgets in previous experience

Strong work ethic

Demonstrated problem-solving capabilities in a client-facing role

Professional and respectful demeanor towards internal and external business partners

Effective time management in a professional setting

Can effectively collaborate in a team environment

Integrity and optimism, regardless of the situation

Use information, data, and resources to proactively identify and solve problems to get the job done