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Willow Wealth · 19 hours ago

Senior Product Manager, Growth and Customer Acquisition

New York, NY

Full-time

Hybrid

Senior Level

$150K/yr - $170K/yr

5+ years exp

Willow Wealth is the leading private markets investment platform, dedicated to unlocking access to private market investment products. They are seeking a Senior Product Manager focused on Growth and Customer Acquisition to enhance the first-time investor experience and drive product strategy that boosts conversion rates.

FinanceFinancial ServicesFinTechWealth Management

Responsibilities

Own the end-to-end first-time customer journey, from signup through first investment, and continuously optimize funnel performance and conversion rates

Partner with Marketing to optimize paid acquisition strategy and to develop and test features and communications that drive engagement and conversion

Identify, prioritize, and execute platform improvements that reduce friction and educate new customers

Analyze quantitative and qualitative data to understand user behavior and prioritize opportunities

Develop and run A/B tests and other experiments that unlock conversion lifts

Conduct user interviews and other research when performance deteriorates or when deeper behavioral insights are needed

Partner with Design and Engineering to define requirements, manage scope, and deliver high-quality product updates

Serve as an advocate for new customers, ensuring Willow Wealth builds trust and transparency during the most critical stages of the user journey

Qualification

Product managementGrowth strategyOnboarding funnel optimizationData analysisUser researchGoogle AnalyticsCRM platformsAutonomyCommunication skillsCollaboration skills

Required

At least 5 years of product management experience, with a strong focus on growth, onboarding funnel optimization, or customer acquisition

Excellent communication and collaboration skills; ability to align cross-functional stakeholders and influence without formal authority

Strong analytical skills; ability to synthesize diverse sets of data into a well-formed hypothesis or product strategy

Comfortable with quantitative data analysis, experimentation frameworks and relevant statistical concepts; experience conducting user research interviews

Experience with Google Analytics, Braze, Intercom, Salesforce or similar CRM/analytics platforms

Demonstrated ability to operate with a high degree of autonomy and responsibility, thriving in ambiguous problem spaces with limited direction