Linda Werner & Associates, Inc · 2 weeks ago
Marketing Technology Program Manager (Events Platforms)
lindawernerassociates is seeking a highly skilled Program Manager specializing in event platforms to enhance their marketing technology strategy. The role involves collaborating with various teams to manage complex event technology ecosystems, execute project requirements, and develop experimentation strategies.
Education
Responsibilities
Lead Scaled Experimentation: Develop and execute experimentation strategies to enhance marketing technology platforms and operational processes
Budget Planning & Management: Oversee budgeting for marketing technology initiatives, ensuring efficient resource allocation and adherence to financial targets
Event Tooling Integration: Facilitate the integration of event technologies into the broader martech ecosystem
Cross‑Functional Collaboration: Partner with marketing, engineering, operations, data science, policy, privacy, and legal teams to assess new initiatives and optimize existing platforms
Project Assessment: Evaluate and engage in projects related to events, martech integrations, and experimentation
Enablement & Training: Develop and deliver training materials and enablement resources to support adoption of new tools and processes across data science and marketing teams
Events Infrastructure & Integrations: Support event platform infrastructure and ensure seamless integration within the martech stack
Infrastructure Development: Collaborate with cross‑functional partners to build and enhance systems supporting data science and marketing operations
Qualification
Required
8–10 years of experience managing complex event technology ecosystems
Strong program/project management capabilities
Exceptional communication and collaboration skills
Strong analytical skills with the ability to manage complex projects and ensure accuracy across all program deliverables
Hands‑on experience with virtual, hybrid, and in‑person event management tools and workflows
Experience designing, executing, and analyzing experiments to optimize marketing technology and event platforms
Bachelor's degree in Marketing, Mathematics, Technical Account Management (TAM), Technical Program Management (TPM), or a related field
Ability to thrive in a fast‑paced, global environment
Preferred
Familiarity with planning and executing events using self‑service technology solutions
Ability to manage budgets, track expenditures, and ensure financial accountability
Benefits
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
Company
Linda Werner & Associates, Inc
Linda Werner & Associates is a writing and editing company offering placement services for writers and editors.
Funding
Current Stage
Growth StageCompany data provided by crunchbase