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Salesforce · 2 weeks ago

Global Integrated Campaigns Operations & Reporting Director

Seattle, WA

Full-time

Hybrid

Director/Executive

$178K/yr - $258K/yr

8+ years exp

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The Director of Global Campaign Operations leads the organization responsible for the systems, processes, planning, and performance insights that enable Global Integrated Campaigns to operate at enterprise scale.

Agentic AIArtificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Lead and develop a global operations team responsible for workflow design, systems/tooling, campaign planning orchestration, and performance analytics

Develop blueprints, mechanisms, performance metrics, and accountability structures that enable consistent execution and continuous improvement

Recruit, develop, coach, and retain talent; build a culture grounded in transparency, experimentation, and learning

Govern the end-to-end Campaign Supply Chain, ensuring high-quality workflows and stakeholder engagement

Establish SLAs, governance, and operational interlocks that reduce friction and support global execution

Ensure timely handoffs, update tracking interfaces, and reinforce decision-making across Marketing, PMM, Creative, Global Field Marketing and channel partners

Lead planning rhythms and operational interlocks that align campaigns to enterprise priorities, sequencing, capacity, and market needs

Support the organization regarding resource discussions and resource allocation decisions with operational and performance insight

Introduce mechanisms for prioritization, escalation, and retrospectives

Partner with MarTech, Data, and AI Platform teams to deploy systems and AI-enabled workflows that modernize campaign creation, orchestration, and measurement

Ensure interoperability across enterprise systems (CRM, MAP, CMS/DAM, CDP, BI, etc.) to improve accuracy, velocity, and compliance

Introduce automation and structured experimentation to reduce manual work and accelerate improvement (“fail fast / learn faster”)

Stand up performance dashboards, retrospective loops, and KPIs that quantify operational throughput, time-to-market, asset utilization, and activation performance

Translate operational and performance signals into actionable recommendations for marketing leadership

Create visibility into where campaigns are performing, where they are blocked, and how the system can improve

Operate as connective tissue across multiple stakeholders with competing priorities and cadences

Drive cross-functional alignment, adoption, and behavior change through structured communication, governance, and influence

Balance global consistency with regional and industry-specific flexibility

Familiarity with Salesforce ecosystem products (e.g., Salesforce Marketing Cloud, Tableau, Data Cloud) and how they support enterprise campaign orchestration, personalization, and measurement

Experience orchestrating creative, content, and AI tools (e.g., Adobe Creative Cloud, Canva, Writer) and their strategic integration into content workflows within the Campaign Supply Chain

Strong understanding of how data and workflows connect across channels, platforms, and stakeholders; ability to partner with technical teams to scope integration, automation, and AI use cases

Experience in evaluating and deploying tools with an enterprise lens, balancing usability, compliance, and interoperability across Marketing, PMM, Creative, and Field teams

Qualification

Campaign OperationsPerformance AnalyticsSalesforce Marketing CloudAI Tools IntegrationCross-Functional CollaborationAnalytical ModelsContent OperationsTeam Leadership

Required

8–12+ years in marketing operations, campaign operations, or enterprise-scale operational leadership roles

Experience in matrixed, multi-stakeholder environments with complex interdependencies

Familiarity with integrated campaign models, content operations, and measurement frameworks

Strong understanding of analytical models using data to support narratives and recommendations

Demonstrated people leadership experience with ability to build and scale teams

Comfortable working through ambiguity and building operating models in evolving environments

Experience with creative, content, and AI tools (e.g., Adobe Creative Cloud, Canva, Writer) and understanding of how they integrate into operating workflows