Fox Valley Technical College · 1 month ago
Specialist - Digital Marketing and Analytics
Appleton, WI
Full-time
Hybrid
Entry, Mid Level
$24.53/hr - $28.86/hr
2+ years expFox Valley Technical College is seeking a Specialist in Digital Marketing and Analytics to enhance their online presence and support enrollment efforts. The role involves monitoring website and campaign analytics, developing digital marketing strategies, and collaborating with various teams to improve workflows and user experience.
EducationVirtual Reality
Responsibilities
Monitors and analyzes website engagement, marketing campaign performance, lead generation data, and other marketing mediums by utilizing key performance indicators within marketing technology platforms
Develops, maintains and distributes dashboards using Google Analytics and other tools to share insights and metrics with key stakeholders to drive marketing and communication decisions
Collaborates with departments college wide to maintain, improve and redevelop web content, and layout of pages on college website
Resolves website requests and content updates for college websites
Helps implement digital marketing strategies and campaigns that align with college objectives by utilizing marketing technology such as the college website, marketing automation, online forms, and email marketing
Plans, executes, and optimizes digital communications campaigns using marketing automation or email marketing platforms, and utilizes A/B or multivariate optimization testing for community news, lead generation, and event promotion in coordination with marketing campaigns or college objectives
Operates marketing automation and email marketing platforms to manage audience lists, segmentation, customer funnel flow, automations and communication campaigns
Collaborates with internal teams to design, manage and improve workflows and processes associated with internal or external online forms, lead generation, digital workflows, and data collection
Collaborates with IT or outside providers to define requirements for and carry out technology projects, and to troubleshoot technical problems for new or ongoing marketing technology development and improvement
Collaborates with Digital Experience Manager to continuously improve customer and user experience, generate leads, and increase enrollment using marketing technology
Maintains centralized project files and records
Qualification
Required
Bachelor's Degree in marketing, communications or journalism with coursework in the areas of marketing theory and strategy, marketing communications (especially digital), creative writing, promotional strategy, public relations, is required
Two to three years of recent work experience to include mapping processes, analyzing data to create insights, writing targeted marketing content, and creating branded communications across various digital media platforms, including content management system, email marketing platform, marketing automation platform, online forms, survey, digital analytics, etc
Intermediate technical skills working directly in various digital systems, including content management, email, forms, survey, analytics, etc
Intermediate skills in Word, Excel, and PowerPoint
Intermediate analytics skills evaluating and sorting data
General marketing knowledge and experience to target communications toward specific market segments
Preferred
Both business to business and business to consumer experience is preferred
Intermediate design skills using InDesign, Adobe Photoshop, and Adobe Illustrator is helpful
Benefits
Medical, dental, and vision insurance
Retirement contributions to the Wisconsin Retirement System
403(b)/457 plan options
Paid time off
Sick leave
Holidays
Bereavement leave
Recess periods
Life and disability insurance
Flexible schedules or remote work options
Wellbeing programs
Training
Certifications
Tuition reimbursement
Onsite health and wellbeing clinic
Dental clinic
Fitness center
Parent/Child Center (onsite child care)
Library
Café
Printing services
Trilogy Salon & Spa
Company
Fox Valley Technical College
Fox Valley Technical College is a school in Appleton.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.09M2017-12-03Grant· $0.09M
Leadership Team
Jennifer Lanter
Vice President of Learning and Chief Academic Officer
Troy Kohl
Vice President for Information Technology Services/Chief Information Officer
Recent News
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