Bloom Ads Global Media Group · 6 days ago
Senior Integrated Media Planner/Buyer
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$80K/yr - $95K/yr
5+ years expBloom Ads is a rapidly growing advertising agency that combines world-class media capabilities with cutting-edge statistics. The Senior Integrated Media Planner is responsible for developing, managing, and optimizing comprehensive media plans across multiple channels to drive campaign effectiveness.
AdvertisingBrand MarketingInsuranceMarketing
Responsibilities
Strategic Media Planning – Design cross-channel media strategies that align with client objectives, leveraging data to inform decisions across platforms such as search, social, display, Out-of-Home (OOH), TV, and print
Budget Management – Allocate budgets efficiently across channels to maximize reach, engagement, and ROI while ensuring cost-effective media buys
Performance Analysis – Analyze campaign metrics (impressions, clicks, CTR, conversions) to optimize media plans and provide actionable insights for continuous improvement
Advanced Analytics – Interpret complex data sets to optimize media performance, improve ROI, and guide budget allocation decisions
Client Collaboration – Serve as a key point of contact for clients, presenting media strategies, performance reports, and recommendations to support business goals
Team Leadership – Mentor junior planners, foster skill development, and ensure best practices in media planning and execution
Industry Expertise – Stay current on media trends, platform innovations, and consumer behavior to recommend forward-thinking strategies
Qualification
Required
Strong, effective communication skills with experience in team management
Background in both traditional (OOH, Linear TV, Radio, Print) and digital media
Strong problem-solving skills and the ability to develop creative solutions
Detail-oriented with excellent organizational and time management skills
Ability to proactively anticipate client/team needs and questions
Comfort working within large sets of data and numbers
Strong business maturity with a team-player mentality; willingness to be hands-on when needed
Demonstrated accountability and pride in ownership of work
Results-driven, proactive, and resourceful in finding solutions
Passionate about media trends and staying ahead of industry developments
Preferred
Bachelor's degree in marketing, advertising, or a related field
5+ years of media planning and/or buying experience
Demonstrated presentation and writing skills
Ability to work autonomously and in a team-oriented environment
Experience managing and coordinating inter-departmental efforts
Proficiency in MS Office, including Excel, Word, and PowerPoint
Experience with media planning tools (e.g., Donovan/Media Ocean, MRI Research, Strata, DataTech) preferred
Understanding of digital advertising is a plus
Benefits
Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
Generous vacation policy
Holiday PTO + Work-from-Home Fridays
Company contributions to 401(k) retirement savings
Paid volunteer hours to support causes you care about
Professional development opportunities
Free snacks (mostly healthy!)
Coffee Thursdays to fuel creativity
Monthly lunch & learns to expand your expertise
Quarterly town halls with food, prizes, and company updates
Team parties and celebrations to recognize achievements
Company
Bloom Ads Global Media Group
Welcome to Bloom Ads, Inc. a fully integrated media planning and buying agency headquartered in Los Angeles. Our obsession with media is your gain.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Lisa Nichols Jell
Chief Strategy Officer/Partner/Co-Founder
Barbara Weeks
CFO
Recent News
Company data provided by crunchbase