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MSH · 3 weeks ago

Vice President Public Relations

Miami, FL

Full-time

Onsite

Director/Executive

10+ years exp

MSH is a globally-known parks & resorts corporation seeking a dynamic and highly strategic Vice President of Public Relations & Communications to lead national and local PR efforts across all brands and parks. This role is responsible for shaping the company’s reputation, driving earned media growth, and managing communications strategies that align with the brand voice and business priorities.

Management Consulting

Growth Opportunities

Hiring Manager

Eric Firmender

Responsibilities

Develop and lead a comprehensive national and local PR strategy aligned with brand, marketing, and commercial objectives

Partner with park marketing and PR teams to drive consistent storytelling, proactive pitching, and brand visibility

Oversee all press releases, media alerts, key message frameworks, and amplification strategies to maximize earned media impact

Lead the company’s reputation management strategy, ensuring proactive issue identification and rapid response execution

Serve as a senior communications advisor to executives during crises, sensitive media inquiries, and reputation-impacting events

Coordinate with Legal, Corporate Marketing, and Park Communications teams to ensure accuracy, tone, and timeliness of all public statements

Manage and elevate the performance of our national PR agency, setting KPIs and ensuring alignment with overall communication goals

Cultivate strong media relationships across national, regional, and trade press to increase coverage share and narrative control

Identify and execute high-impact earned media opportunities across consumer, lifestyle, travel, and entertainment verticals

Collaborate closely with the Chief Commercial Officer, Park Marketing, Revenue Management, and Zoo teams to integrate PR with key commercial priorities

Partner with Corporate Marketing to align PR storytelling with creative campaigns, social amplification, and brand reputation

Lead cross-functional communication efforts that drive engagement, visibility, and trust among internal and external stakeholders

Qualification

Public Relations StrategyCrisis ManagementMedia RelationsCorporate CommunicationsReputation ManagementExceptional CommunicationStrategic ThinkingCollaboration

Required

Bachelor's degree in Communications, Public Relations, Journalism, or related field (Master's preferred)

10+ years of progressive experience in public relations, corporate communications, or reputation management—ideally in consumer-facing industries (hospitality, entertainment, travel, or retail)

Proven track record of delivering measurable earned media growth and managing complex communication programs

Experience handling high-profile crises, managing external agencies, and working closely with senior executives

Exceptional written, verbal, and presentation skills with the ability to influence at all organizational levels

Strategic thinker with strong creative instincts and a hands-on approach

Comfortable working under pressure and meeting tight deadlines with poise and precision