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Underdog · 3 weeks ago

Senior Manager, SEO

United States

Full-time

Remote

Senior Level, Lead/Staff

$150K/yr - $190K/yr

8+ years exp

Underdog Fantasy is a rapidly growing sports company focused on enhancing the sports experience for fans. The Senior Manager, SEO will be responsible for building and managing the SEO function, developing strategies to drive organic growth, and collaborating with cross-functional teams to enhance site performance.

eSportsFantasy SportsGaming

Responsibilities

Build and own Underdog’s SEO function from the ground up, setting strategy, tooling, processes, and success metrics

Define and execute an SEO strategy across technical SEO, GEO and content optimization to drive organic growth

Own site architecture, crawlability, indexation, and performance, improving rankings, UX, and site health

Partner with product, engineering, design, and marketing to embed SEO into site infrastructure, launches, and redesigns

Establish SEO reporting and measurement for a new function; track performance and surface insights

Run ongoing technical SEO audits and work with engineering to implement fixes

Serve as the SEO subject matter expert, guiding prioritization and educating cross-functional teams

Monitor and analyze performance using tools like GSC, Ahrefs, SEMrush, and identify new growth opportunities

Stay ahead of algorithm updates, SEO trends, and emerging technologies

Lead AI-driven SEO and Generative Engine Optimization (GEO) efforts to improve discovery across AI-powered search experiences

Qualification

Technical SEOSEO StrategyGSCAhrefsSEMrushHTMLCSSJavaScriptMobile-first SEOCross-functional alignmentAnalytical skillsInternational SEOAI-driven SEOGenerative Engine Optimization

Required

8+ years of SEO experience, with deep technical SEO expertise

Strong understanding of search algorithms, crawling, indexation, and ranking factors

Hands-on with GSC, Ahrefs, SEMrush, Screaming Frog, and similar tools

Comfortable working with HTML, CSS, and JavaScript, and partnering closely with engineers

Highly analytical, with experience using Looker or Google Data Studio

Experienced in mobile-first SEO; international SEO knowledge is a plus

Proven ability to lead through influence and drive cross-functional alignment

Build and own Underdog's SEO function from the ground up, setting strategy, tooling, processes, and success metrics