Customer Engagement Manager jobs in United States
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bet365 · 3 weeks ago

Customer Engagement Manager

positionDenver, CO
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$95K/yr - $130K/yr

bet365 is one of the world's leading online gambling companies, known for revolutionizing the industry since 2000. The Customer Engagement Manager will develop a customer engagement strategy centered around free-to-play games to drive customer acquisition, retention, and loyalty, while collaborating across various departments to implement this strategy effectively.

GamblingLeisure

Responsibilities

Developing the overarching free-to-play strategy using data and insights
Advocating for and implementing a promotional plan
Analyzing performance, player behavior, and campaign results to inform the strategy
Working across teams, including product and development teams, to enhance free-to-play offering
Using commercial acumen to work with providers to negotiate for and enhance overall offering
Working with the larger CRM team to plan and execute cross-sell campaigns of those customers from free-to-play platform to sports betting and/or casino

Qualification

CRM expertiseCustomer acquisitionData analysisCustomer segmentationCommercial understandingTeam managementTechnical fluencyCreative thinkingOrganizational skillsCollaboration

Required

Proven experience in CRM, product marketing, commercial or analytics roles
Experience developing customer marketing programs and exceptional customer journeys with a strong focus on customer acquisition
Ability to analyze data, distill complex data into clear recommendations and translate insights into actionable strategies
Strong understanding of customer segmentation, value modelling and ROI-based decision making
Passion for games such as social, fantasy, casino, peer-to-peer combined with a customer-centric mindset
Experience managing small teams and collaborating across groups in a large organization
Strong organizational skills and ability to work autonomously

Preferred

Technical fluency of platform integrations is beneficial

Company

bet365

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Glassdoor3.6
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Bet365 is an online gambling company that offers comprehensive in-play services for its clients.
dateFounded in 2001
location
Stoke-on-trent, Stoke-on-Trent, GBR
people-size5001-10000 employees
web-link
http://www.bet365.com

Funding

Current Stage
Late Stage

Leadership Team

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Stefano Nova
Chief Executive Officer - Marketing Malta
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Recent News

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Hacksaw Gaming and bet365 Celebrate New Expansion in Pennsylvania
2026-01-11
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Bet365 boss rakes in huge £280m pay packet despite weaker profits
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London Evening Standard
Bet365 boss Denise Coates rakes in £280m pay packet despite weaker profits
2025-12-24
Company data provided by crunchbase