Cumberland Farms · 1 month ago
Marketing Specialist, Content & Experiential
Westborough, MA
Full-time
Hybrid
Entry Level
1+ years expCumberland Farms is a leading convenience retailer in the United States, seeking a Marketing Specialist, Content & Experiential to support their marketing efforts. The role involves creating engaging campaigns and experiences that connect with customers, leading content creation, and executing local marketing programs.
E-CommerceFood and BeverageHospitalityRetail
Responsibilities
Collaborate closely with design, marketing, and merchandising teams to create cohesive campaigns that blend visual and verbal storytelling
Own the creation, editing, and distribution of written and digital content across internal and external channels, ensuring brand consistency, engagement, and alignment with campaign objectives
Support creative concepting from ideation through execution, including social, email, print, and experiential materials
Plan and execute local activations, seasonal events, and cultural-moment campaigns
Collaborate with stores, regional teams, and merchandising partners to ensure seamless execution and strong customer engagement
Partner with Media & Advertising, Merchandising, Brand, and Operations teams to align initiatives with go-to-market strategies and broader brand objectives
Oversee timelines, budgets, and vendor or partner relationships for all initiatives
Ensure programs are delivered efficiently, effectively, and with high-quality execution
Take on special projects or initiatives as needed to support the Senior Director and overall Media & Advertising strategy
Qualification
Required
Bachelor's in Marketing, Advertising, Communications, or Business or equivalent experience
1-2 years' experience in marketing, brand activation, or field marketing with a track record of executing multi-channel campaigns
Strong ability to connect strategy to execution, with excellent project management skills
Ability to manage multiple projects simultaneously and meet deadlines with adaptability in a fast-paced, evolving environment
Collaborative mindset, building strong relationships across functions and with external partners
Results-oriented with a strong focus on measurable impact and driving business outcomes
Excellent written, oral, and presentation skills
Creative thinker who identifies trends and translates them into actionable, business-focused recommendations
Detail-oriented with a strong focus on executional excellence
Innovative, proactively exploring new marketing approaches and tactics
Comfortable traveling to oversee events, store activations, and partner engagements
Preferred
Bachelor's in Marketing, Advertising, Communications, or Business
1-2 years' experience in marketing, brand activation, or field marketing with a track record of executing multi-channel campaigns
Benefits
Competitive Wages
Work today, get paid tomorrow through our earned wage access program
Paid Time Off
Medical/Health/Dental Coverage
401K with Company Match
Team Member Discounts
Tuition Reimbursement
Employee Assistance Program
Health Savings Account
Company Spirit Days
Employee recognition and awards
And much more!
Company
Cumberland Farms
Cumberland Farms, Inc. operates as a convenience store/petroleum marketer. It also purchases, sells, leases.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Joseph Petrowski
CEO
Recent News
Seattle TechFlash
2025-05-29
Albany Business Review
2025-02-25
Boston Herald
2025-01-17
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