Vice President Director, Connections Strategy jobs in United States
cer-icon
Apply on Employer Site
company-logo

Publicis Groupe · 9 hours ago

Vice President Director, Connections Strategy

Publicis Groupe is the third largest communications group in the world, employing nearly 80,000 professionals across over 100 countries. The VP/Director of Connections Strategy will lead client engagements and elevate the agency’s approach to connected experiences by leveraging audience intelligence and data-driven insights to drive brand growth through integrated strategies.

AdvertisingMarketingPublic Relations

Responsibilities

Leveraging the full spectrum of audience intelligence and data to uncover deep, actionable insights into consumer behavior, guiding the development of robust, integrated connections plans
Mapping end-to-end consumer journeys to identify pivotal opportunities and critical brand touchpoints, designing strategies that transcend channels and drive meaningful engagement
Translating complex data and behavioral patterns into compelling stories that reveal how brands can spark deeper, more authentic connections with their audiences
Partnering closely with relationship leads, creative strategists, and cross-capability teams to ensure the communications plan is seamlessly translated into innovative, integrated programs and inspiring executions
Proactively identifying and activating opportunities to leverage marketing technology and data throughout the communications ecosystem, accelerating brand impact
Leading the evolution and stewardship of the Connections toolkit—a consistent, scalable framework that enables excellence and consistency in Connections Strategy outputs
Acting as a diplomatic facilitator, rallying diverse groups around a unified vision, energizing collaboration, and ensuring every touchpoint is aligned to the broader brand platform

Qualification

Audience intelligenceOmni-channel brand experiencesMedia-centric toolsGenerative AI toolsStrategic decision-makingRelationship buildingStorytellingLeadershipCollaborationCommunication skillsOrganizational skillsTime management

Required

Deep expertise (10-12 years) and a record of impactful, boundary-pushing work
A visionary strategist and integration champion, with a proven ability to orchestrate omni-channel brand experiences powered by audience intelligence
A masterful analytical thinker, combining exceptional research dexterity with creative insight
Deep experience with media-centric tools (Comscore, MRI, Google Analytics, and beyond)
Ability to uncover transformative insights and fuel strategic decision-making at the highest level
A relationship builder and trusted advisor, skilled at providing authoritative guidance to senior clients
Nurturing strong partnerships and fostering collaboration across every level of the agency and its partners
A magnetic leader and mentor, known for your ability to inspire growth and innovation
Nurturing talent, empowering teams, and uniting creative, media, and owned specialists around a shared vision
A compelling storyteller, able to distill complexity into clarity and bring ideas to life through powerful, persuasive presentations
A change agent, constantly seeking out emerging trends, technologies, and cultural shifts
Translating emerging trends into actionable, future-forward strategies that keep brands ahead of the curve
A future-ready innovator, comfortable navigating and leveraging generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney)
Exceptional communication, organizational, and time management skills
Ready to adapt quickly and thrive in a fast-paced, ever-evolving environment

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

Company

Publicis Groupe

company-logo
Publicis Groupe is a digital and interactive communication services provider.

Funding

Current Stage
Public Company
Total Funding
$1.43B
2025-06-04Post Ipo Debt· $1.43B
1999-04-01IPO

Leadership Team

leader-logo
Jane Lin-Baden
Managing Partner APAC & CEO North Asia (Greater China, Japan, Korea)
linkedin
leader-logo
Monica Gadsby
Chief Executive Officer Publicis Groupe Latin America
linkedin
Company data provided by crunchbase