TaylorMade Golf Company · 17 hours ago
Director Green Grass Development
Carlsbad, CA
Full-time
Onsite
Director/Executive
$190K/yr - $210K/yr
10+ years expTaylorMade Golf Company is seeking a Director of Green Grass Development to build and execute strategies aimed at attracting and retaining top golf professionals while growing their green grass business and market share. This role involves leading efforts with both internal and external stakeholders, managing budgets, and overseeing contracts related to Sports Marketing services.
Retail
Responsibilities
Responsible for recruiting top Golf Professionals as it related to the 'Pyramid of Influence'
Responsible for developing and driving 3-5-year Green Grass Staff Strategy, including communications
Works closely with General Manager to ideate and develop green grass strategies and programs to drive growth and increased market share
Works closely with the key directors and managers of various company departments to ensure US Sports Marketing is properly represented and that other department and company needs are being met
Works closely with Sales Professionals and Regional Sales Managers to better execute/establish brand loyalty and recognition
Manages the contract service requirements of the company's high-profile Golf Instructors and creates a business plan to maximize their involvement and attendance at the company's key events globally within agreed budgets
Has full budget responsibilities for the US Sports Marketing team
Specifically responsible for creating and controlling the events budget in line with agreed allocations from the Senior Director of Global Sports Marketing and US GM, and in concert with the Sports Marketing Services Manager
Involved in creating and controlling department budgets. After monthly review with finance, updates department supervisors and other appropriate area leaders within the department
According to strategy, negotiates contracts for all Sports Marketing Events (i.e.: TP Classics, Pebble Beach Invitational, PNC National and Sectionals)
Supervises the coordination of the annual PAB Summits and communicates agenda to key management as directed by US GM
Responsible for creating and implementing specific programs, as needed, within the company's 'Pyramid of Influence· that will effectively assist sales, marketing and public relations of the company's product portfolios, image and branding
Works with legal to review contracts ensuring accuracy of deal points and gain mutual acceptance and understanding
Responsible for having a full understanding and assisting in gathering and communicating information on competitive products, programs, and market trends
Facilitates the development of team members to achieve career development goals
Performs other related duties as assigned
Leads, builds, develops, and motivates a strong team of individuals to perform at the highest level; facilitates and fosters a continuous learning and collaboration environment within the team
Performs other related duties and assignments as required
Qualification
Required
Proven track record of establishing strategic objectives and delivering world class results
Integrates knowledge and thinks strategically, analyzes information and solves problems
Proven ability to consistently analyze, track and evaluate booking performance based on company goals
Ability to collaborate across teams both as leader and team member
Ability to influence people, plans and strategies
Ability to anticipate gaps and improve systems/processes
Strong communication skills (written, oral, presentation)
Passion for golf. Consistent player with strong golf skills and knowledge of the game
Excellent history of developing and maintaining account relationships
Frequent travel is required
Strong understanding of retail sales practices and programs
Proven ability to work in a team-oriented, collaborative environment
Proficient in Microsoft Suite (Word, Excel, Outlook, PowerPoint)
Strong English written and verbal communication skills and ability to interact with all levels
Ability to accurately assess talent and effectively motivate and influence others to build skills, efficiently accomplish tasks, and develop leading edge processes
BS Degree in Business, Marketing or related field, or related work experience
10+ years of professional experience in related role
Benefits
Health & wellness
Performance bonuses
Product discounts
Holidays
Paid time off
Company
TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories.
1001-5000 employees
H1B Sponsorship
TaylorMade Golf Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (9)
2023 (5)
2022 (5)
2021 (7)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Rick Paschal
EVP & Chief Financial Officer
Angel Pracuta
Sr. Manager & Lead Talent Acquisition Partner
Company data provided by crunchbase