BRAVE Books ยท 3 weeks ago
Marketing Data Analyst
BRAVE Books is a company dedicated to creating faith- and values-based content for families. They are seeking a Marketing Data Analyst to drive smarter decisions across marketing, eCommerce, and subscription business by analyzing performance data and providing actionable insights.
BooksComicsPublishingRetail
Responsibilities
Own and maintain marketing and revenue performance reporting across channels
Analyze Shopify data including sales, AOV, LTV, churn, refunds, and cohorts
Track and report on subscription metrics (retention, churn, renewal rates, MRR)
Build and maintain dashboards and reports in Excel and related tools
Work with the marketing team to evaluate campaign performance and ROI
Identify trends, anomalies, and opportunities within customer and sales data
Support forecasting, budgeting, and performance planning
Ensure data accuracy and consistency across platforms and reports
Help define and standardize key business and marketing KPIs
Provide clear insights and recommendations backed by data
Assist with A/B test analysis for offers, pricing, funnels, and creative
Work cross-functionally to answer data questions quickly and accurately
Qualification
Required
Strong proficiency in Shopify (orders, customers, products, reports, exports)
Advanced Excel skills (pivot tables, formulas, data cleaning, analysis)
Experience analyzing business performance data
Strong analytical and problem-solving skills
Ability to translate data into clear, actionable insights
High attention to detail and data integrity
Self-starter who can manage priorities and deadlines independently
Strong written and verbal communication skills
Alignment with BRAVE Books' mission and values
Preferred
Experience working with e-commerce or subscription businesses
Familiarity with subscription platforms (Recharge, Skio, or similar)
Experience with marketing analytics tools (Google Analytics, Meta Ads Manager, etc.)
Experience building dashboards in tools like Looker Studio, Power BI, or similar
SQL or basic data querying experience
Background in analytics, finance, economics, marketing, or a related field
Benefits
Health insurance
Dental insurance
Vision insurance
PTO
Employee discounts
Small company benefits like a relaxed dress code
Company birthday celebration
Professional development credits