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Exverus by Brainlabs · 2 months ago

Associate Media Director, Performance Media - 1025

United States

Full-time

Remote

Senior Level

5+ years exp

Exverus Media is a data-driven media agency for growth-stage brands, recognized for its innovative approach and award-winning campaigns. The Associate Media Director, Performance Media will oversee performance media functions, build client relationships, and translate data into actionable insights to drive measurable growth for clients.

AdvertisingAudioBrand MarketingDigital MediaE-CommerceMusicSocial Media

Responsibilities

Oversee Search, Social, Programmatic, and e-Commerce/Retail media teams in all aspects of platform from campaign build to budget pacing including:

Adhering to agency standards and best practices for platforms (working with VP, Performance and Performance Directors)

Budget accuracy and pacing, Billing, Estimates, schedules by flight, tactical highlights, investment data inputs (ex. - trafficking instructions), adherence objectives, checking buy authorizations/insertion orders, added value and makegood negotiations, compliance, fostering relationships with platforms, timely billing payments/reconciliations, etc

Stewardship, maintenance, and future opportunities including active re-negotiations (as applicable), discrepancy resolution, post analysis performance, KPI reporting for performance tracking

Oversee campaign performance including monitoring and optimizations, brand safety and suitability, financial management/billing, and makegood recommendations

Supervise planning and pre-campaign set up, creative management, media contracts / I.O.s, trafficking, and proof of launch deliverables

Elevate media reporting from disparate channel insights to holistic, actionable, and digestible brand insights tied to business objectives

Build strong working relationships with clients and planning teams:

Communicate status of larger scale projects and tasks across accounts

Create and streamline processes adhering to agency best practice, tailored to specific needs

Align on key client communications

Collaborate to bring innovation to clients (opportunities, solutions, etc.)

Review, provide feedback and approve all tactical recommendations prior to review with planning team and clients

Review and elevate all tactical plans to ensure cross-channel continuity and holistic tactical recommendations aligning with all strategic goals and business objectives

Support from Performance Directors to foster continue channel evolution and innovation

Review and QA all reporting deliverables (ie. monthly reporting, QBRs, adhoc requests) to present holistic/omni-channel media performance

Oversee any cross-channel budget changes/optimizations for enhanced synergies and flawless activation

Share innovative thinking, ideas, and opportunities to evolve media campaigns and performance

Regularly and proactively read trades, stay informed, and provide proactive updates and incorporate trends and developments in the media recommendations

Build strong working relationships with clients:

Have periodic 1:1 check ins to discuss client priorities

Troubleshoot and problem solve for key client requests and issues that arise as necessary

Find opportunities to educate clients on the latest opportunities and innovations in the marketplace - channel deep-dives, what's new etc

Work to bridge e-comm and brand media for holistic planning, activation, and reporting

Coordinate with 3rd party agencies (Integrated Agency Team - IAT) regarding creative, content, and general campaign integrations

Serve as performance representative and key contact with IAT

Relay questions and changes to performance teams and make sure key channels are included in all relevant communications and workstreams

Develop consistent processes and workflows across SME teams

Mentor and manage growth of performance

Identify educational and training opportunities

Create opportunities to yield higher visibility to performance media (ie. deep-dives, building media partnerships etc.)

Address team and client questions related to specific subject matter questions

Reinforce key learnings and historical performance insights with SME teams

Oversee management of budgetary tasks (including client budget issuances) and billing responsibilities

Liaise with performance directors on investment projections and key partnerships

Fosters an environment for growth and learning

Represents Exverus professionally with clients

Ensures that deadlines are met, including managing client expectations

Promotes a supportive working environment where new ideas are welcomed

Focuses on problem solving and solutions, guiding the team accordingly

Ensures the team is regularly informed and updated regarding client needs and strategies

Manages applicable client budgets

Qualification

Performance marketingCampaign managementBudget managementClient relationship managementData analysisCross-channel collaborationMentorshipCommunication skillsProblem solvingTeam leadership

Required

5+ years of experience in managing performance marketing campaigns for a media agency or in-house media planning/buying team

Oversee Search, Social, Programmatic, and e-Commerce/Retail media teams in all aspects of platform from campaign build to budget pacing including: Adhering to agency standards and best practices for platforms (working with VP, Performance and Performance Directors)

Stewardship, maintenance, and future opportunities including active re-negotiations (as applicable), discrepancy resolution, post analysis performance, KPI reporting for performance tracking

Oversee campaign performance including monitoring and optimizations, brand safety and suitability, financial management/billing, and makegood recommendations

Supervise planning and pre-campaign set up, creative management, media contracts / I.O.s, trafficking, and proof of launch deliverables

Elevate media reporting from disparate channel insights to holistic, actionable, and digestible brand insights tied to business objectives

Build strong working relationships with clients and planning teams: Communicate status of larger scale projects and tasks across accounts