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Majestic Care · 2 weeks ago

Director of Marketing and Admissions

Perrysburg, OH

Full-time

Onsite

Mid Level

2+ years exp

Majestic Care of Perrysburg is looking for a Director of Marketing and Admissions to join their team's mission and core values. The role involves managing the community inquiry and admission process while coordinating effective sales and marketing programs.

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Responsibilities

Respond to inquiry calls from hospital discharge planners, families, and other referral sources

Conduct community tours

Manage the admission process by maintaining updated bed availability and community services information at all times

Manage the inquiry process professionally, timely, and with appropriate follow-up

Effectively manage occupancy levels and census/premium mix enhancement

Make calls to outside the community (medical, insurance, legal, and financial professionals, and senior organizations, appropriate special interest groups, hospital discharge planners, and other community contacts)

Develop and maintain relationships to advice referral sources of bed availability and new product and services

Maintain current database of existing and potential referral sources

Utilize company’s sales practices and sales tracking tools

Alert appropriate department heads and community staff of projected changes: i.e., admissions, bed changes, and discharges, through daily admission meeting to discuss forthcoming changes

Utilize bed management principles

Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to assure appropriate and efficient decisions about prospective admissions

Recommend admission decisions to community management

Coordinate the development and implementation of sales and marketing plans, serves as a chairperson for marketing team meetings, monitor budgets and tracks results

Maintain a working knowledge of state and federal regulations and reimbursement guidelines (Medicare and Medicaid)