Brooklinen · 1 day ago
Senior Associate, Site Content
New York, NY
Full-time
Hybrid
Mid, Senior Level
$71K/yr - $79K/yr
2+ years expBrooklinen is looking for a Senior Associate, Site Content to help shape how our site looks, feels, and functions for every customer. In this role, you’ll be the primary owner of all managed content across Brooklinen.com, ensuring a seamless, high-quality onsite experience while collaborating with cross-functional teams.
Home DecorManufacturingRetail
Responsibilities
Serve as the primary gatekeeper for all evergreen and promotional content across the site
Manage all Shopify content throughout the user journey, and ongoing maintenance of global navigation and footer content
Ensure content updates are accurate, on-brand, and optimized for both mobile and desktop experiences
Own end-to-end execution within Dynamic Yield, including content deployment, targeting, and experimentation
Build, launch, and monitor onsite experiences and A/B tests aimed at improving conversion, engagement, and customer experience
Partner closely with Ecommerce and Analytics to evaluate performance and apply learnings
Act as the primary site experience point of contact for the Digital Product team
Attend technical sprints to represent site content and merchandising needs
Provide input on feasibility and UX, and serve as lead QA for new features, releases, and theme updates
Oversee the day-to-day health of the Shopify theme
Ensure content updates align with site architecture and do not introduce visual or functional issues
Troubleshoot front-end display issues and partner with Product or Engineering when needed
Translate technical requirements and product updates into clear, scalable workflows for the Site Merchandising team
Help streamline processes to make content updates faster, safer, and more efficient
Own QA for all site updates—from weekly content refreshes to major feature launches
Ensure all links, buttons, modules, and experiences function correctly across devices and browsers
Proactively identify and resolve issues before they impact customers
Qualification
Required
2-4 years of experience in ecommerce, site merchandising, digital operations, or a related field
Hands-on experience with Shopify and Dynamic Yield strongly preferred
A genuine interest in how ecommerce sites work 'under the hood' and a desire to partner closely with Product and Engineering
You enjoy building workflows and systems that reduce errors and increase efficiency
You have a sharp eye for QA and catch the small issues others miss
Strong collaboration skills: You communicate effectively with both creative partners and technical teams
Preferred
Familiarity with CMS tools and analytics platforms (Heap, Omni) is a plus
Benefits
Up to 100% coverage for employee-only medical, dental, and vision.
Support for all family-building journeys, including a lifetime benefit of up to $20,000 through Carrot (with a $10,000 annual cap).
401K with a 4% company match.
Pre-tax savings to support your daily commute.
40% employee discount
25% friends & family discount
Seasonal product allowance
Free One Medical membership
Free Talkspace membership
$1,000 annually through Joon to support mental, physical, and lifestyle well-being
14 fully paid weeks for all new parents.
20 vacation days annually (25 days after 5 years)
Year-round Summer Fridays with a 3 pm close
One fully paid month at your five-year anniversary.
Two in-office days weekly during core days (Tues–Thurs)
Remote Thanksgiving week
Remote last week of December
Up to four additional remote weeks per year with manager approval.
Competitive equity grants — because the future we build is shared.
Company
Brooklinen
Brooklinen is a manufacturer and supplier of bed and bath linens as well as loungewear.
51-200 employees
H1B Sponsorship
Brooklinen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Growth StageTotal Funding
$60.02MKey Investors
Freeman SpogliSummit PartnersFirstMark
2021-06-30Private Equity
2020-03-03Series B· $50M
2017-03-16Series A· $10M
Leadership Team
Billy May
Chief Executive Officer, Board Director
Vicki Fulop
Cofounder of Brooklinen
Recent News
Business Insider
2025-10-07
Company data provided by crunchbase