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GoFundMe · 15 hours ago

Senior Marketing Events Manager

United States

Full-time

Remote

Mid, Senior Level

$79K/yr - $119K/yr

5+ years exp

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. They are seeking a Senior Marketing Events Manager to create high-impact event experiences that generate pipeline, strengthen brand presence, and build lasting relationships with nonprofit customers and prospects.

CrowdfundingInternetPeer to Peer

Growth Opportunities

Responsibilities

Identify and prioritize industry events aligned with business goals and audience needs

Develop a strategic event calendar to drive pipeline, retention, and brand awareness

Collaborate cross-functionally to create integrated, localized events that deliver ROI and brand impact, while serving as the internal expert on impactful event experiences

Contribute to the development and evolution of marketing event processes that strengthen program growth and scalability

Develop creative, high-quality event concepts and lead end-to-end event logistics, including vendors, venues, budget, and on-site execution

Ensure brand consistency across all experiences including speaker alignment and content development

Partner stakeholders to host roundtables, meetups, and forums that highlight product innovations and deepen customer engagement

Define and track KPIs, report on event impact, and use insights to refine strategy

Continuously improve event formats and messaging to maximize ROI

Act as the connective tissue between Marketing, Sales, and Product—ensuring events reflect current business priorities and customer needs

Lead cross-functional project management to maintain alignment, accelerate execution, and support strategic decision making

Share field insights to guide messaging and product strategy

Support GoFundMe’s annual flagship event, Collaborative, with a focus on sales and customer engagement

Qualification

Event Strategy & PlanningEvent Execution & LogisticsKPI Measurement & OptimizationB2B SaaS ExperienceSalesforce ExperienceCollaboration SkillsCreative Problem SolvingTime ManagementCross-Functional Teamwork