Sia Experience · 2 weeks ago
Programmatic Specialist Freelancer-Contract-(3 months)
New York, NY
Contract
Hybrid
Entry, Mid Level
$70/hr - $80/hr
1+ years expSia Experience is a global management consulting group that combines creative, marketing, and AI expertise. They are seeking a Programmatic Specialist Contractor to execute, optimize, and report on programmatic campaigns, ensuring precision and performance across multiple platforms.
AdvertisingCreative AgencyMarketing
No H1B
U.S. Citizen Only
Responsibilities
Independently set up, manage, and optimize programmatic campaigns across DSPs such as DV360, The Trade Desk, and Amazon DSP
Apply full-funnel optimization strategies across awareness, consideration, and conversion objectives
Monitor pacing, delivery, and performance to ensure alignment with client budgets, flight dates, and KPIs
Execute and troubleshoot Programmatic Guaranteed (PG), PMP, open auction, and private auction buys
Manage deal IDs including creation, trafficking, validation, and DSP connectivity
Handle ad trafficking requirements including tag creation, QA, and coordination with Ad Ops for asset readiness and measurement setup
Partner with creative teams to plan and execute A/B and multivariate tests, including dynamic creative optimization
Provide quantitative feedback and insights to inform creative iteration and future strategy
Ensure all trafficking and technical requirements are met for dynamic and personalized creative executions
Use CM360 for reporting validation, attribution insights, and campaign analysis
Analyze large datasets in Excel or visualization tools (Tableau, Power BI) to develop performance insights and optimization recommendations
Troubleshoot tracking discrepancies, creative issues, and tag-related errors
Qualification
Required
1–3 years of hands-on experience managing and optimizing programmatic campaigns in an agency, trading desk, or Ad Tech environment
Recent, direct experience in at least two of the following: DV360, The Trade Desk, Amazon DSP
Strong understanding of the Ad Tech ecosystem (DSPs, SSPs, ad servers, measurement partners, DMPs)
Experience with impression/click tags and ad serving platforms such as CM360
Demonstrated ability to manage and troubleshoot deal IDs across various deal types (PG, PMP)
High proficiency in Excel and strong analytical thinking
Clear, concise communication skills—able to translate complex technical issues into actionable insights
Preferred
LLC a plus
Bachelor's degree preferred; relevant DSP certifications are a plus
Company
Sia Experience
Sia is a next-generation, global management consulting group—born digital, augmented by data, enhanced by creativity, and driven by responsibility.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase