Capitol Broadcasting Company · 1 week ago
WRAL Senior Account Executive
Raleigh, NC
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $125K/yr
3+ years expCapitol Broadcasting Company is a trusted leader in television and digital media, seeking a dynamic and results-driven Senior Account Executive to join their sales team. This role focuses on solution selling of WRAL-TV’s linear and digital products while managing a diverse list of businesses to drive measurable results for clients.
Public Relations
Responsibilities
Solution Selling: Develop and execute comprehensive sales strategies that leverage WRAL-TV’s linear and digital product offerings, including television advertising, streaming, display, OTT, and social media campaigns
Business Development: Proactively identify and cultivate new business opportunities to expand client portfolios, with a focus on increasing market share and driving revenue growth
Account Management: Build and maintain strong relationships with existing and prospective clients by providing exceptional service, strategic advice, and creative marketing solutions tailored to their business objectives
Revenue Growth: Meet and exceed individual and team revenue targets by managing an active sales pipeline and delivering consistent sales performance
Client Insights: Conduct thorough market research to understand client industries, competitors, and advertising trends. Use data-driven insights to create compelling proposals and presentations
Collaboration: Work closely with internal departments, including creative, production, and digital teams, to ensure seamless campaign execution and client satisfaction
Reporting: Accurately forecast revenue and maintain detailed records of client interactions, proposals, and contracts in CRM systems
Professional Development: Stay current with industry trends, emerging technologies, and market dynamics to position WRAL-TV as a leader in media solutions
Other Duties as Assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
Minimum of 3–5 years of successful sales experience in media, advertising, or a related industry. Experience with television and digital sales is highly preferred
Demonstrated expertise in consultative selling and building long-term client relationships
Proficiency in digital advertising platforms, including OTT, CTV, programmatic, and social media
Excellent communication, negotiation, and presentation skills
Strong analytical and problem-solving abilities, with a focus on delivering ROI for clients
Self-motivated, organized, and able to manage multiple projects and deadlines
Proficiency in CRM tools and Microsoft Office Suite
Preferred
Advanced certifications or training in digital marketing (e.g., Google Ads, Facebook Blueprint, or IAB Digital Media Sales Certification)
Strong network and established relationships within the local business community
Experience with audience analytics platforms (e.g., Nielsen, Comscore) and advanced reporting tools
Proven success in managing high-value accounts or working with a diverse range of industries
Ability to thrive in a fast-paced, competitive sales environment while maintaining attention to detail
Knowledge of emerging advertising trends, such as AI-driven ad placements or innovative OTT solutions
Benefits
Comprehensive health insurance plan options
Vision and Dental Insurance
Company sponsored life insurance
Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
401K with company match
Generous paid time off
9 paid company holidays
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
Company
Capitol Broadcasting Company
Capitol Broadcasting Company is a broadcasting group specializing in local TV, radio, and internet hubs.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tim Steele, CPA
Chief Financial Officer
Recent News
Sports Business Journal
2025-11-10
2025-04-18
2025-02-19
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