Manager, Growth Analytics jobs in United States
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IPG Mediabrands · 3 weeks ago

Manager, Growth Analytics

positionNew York, New York, United States
timeFull-time
remoteOnsite
seniorityMid Level
money$90K/yr - $110K/yr
date3+ years exp

IPG Mediabrands is the media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investments globally. The Manager, Growth Analytics, is responsible for leading insight generation and research consultation, supporting research strategy development, and measuring ad effectiveness for client campaigns.

AdvertisingDigital MediaMarketing

Responsibilities

Manage data ETL to analyze the state of our clients’ businesses across a variety of systems, channels and data sources (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity)
Generate thoughtful and fully supported insights to illustrate a larger story surrounding media metrics and data trends
Apply independent, critical thinking and reasoning to data to uncover media and marketing communications opportunities that generate business results
Employ compelling storytelling to create reports and presentations for internal and external stakeholders
Ensure accuracy of the data across the team
Evaluate the effectiveness and performance of paid campaign advertising
Support the creation and communication of KPIs, research studies and measurement plans
Apply syndicated and proprietary research tools in support of agency and client stakeholders

Qualification

Data reportingAd researchSQLGoogle AnalyticsData visualizationPresentation skillsInductive reasoningDeductive reasoningAttention to detailStorytellingTeam collaboration

Required

3+ years of experience in data reporting, analytics or ad research
Understanding of measurement resources across media planning and placement
Experience in written and verbal client presentations for analytic results, recommendations, POVs or predictions
Passion for working with databases and experience developing marketing insights that advance reporting and client deliverables
Understanding of data operating models, key media metrics, KPIs and industry standard data sources including databases, DCM and Google Analytics
Understanding of current state-of-the-industry norms, tools and innovations
Inductive and deductive reasoning skills
Understanding of research fundamentals such as sample sizes, methodology and respondent weighting
Demonstrated commitment to accuracy and strict QA processes
Strong proficiency in Microsoft suite of products particularly PowerPoint and Excel, including knowledge of PivotTables and complex formulae

Preferred

Solid understanding of visualization tools, SQL, Python, Google Analytics and Campaign Manager (DCM) preferred
AdTech (ad servers, DSP, SSP), MarTech (Salesforce, Adobe), Database (AWS, SQL Server, Snowflake) preferred
Experience in media research/analytics within an agency

Benefits

Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days

Company

IPG Mediabrands

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IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
dateFounded in 2007
location
Copenhagen, Hovedstaden, DNK
people-size10001+ employees
web-link
http://www.ipgmediabrands.dk

Funding

Current Stage
Late Stage

Leadership Team

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Justin Wroe
Chief Executive Officer, IPG MediaBrands US
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Kostas F.
CTO
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Company data provided by crunchbase