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Capstone · 3 weeks ago

Marketing Manager (Account-Based Marketing & Sales Enablement)

We prefer this role to be hybrid, based out of either our North Mankato, MN or Edina, MN

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $80K/yr

7+ years exp

Capstone is a mission-driven company dedicated to enhancing education through engaging content. They are seeking a Marketing Manager to lead account-based marketing initiatives, support sales enablement, and develop targeted marketing strategies that drive engagement and revenue growth.

Publishing

Work & Life Balance

No H1B

Responsibilities

Own the creation and execution of account-based programs (1:1, 1:few, and scaled plays) that deepen engagement within priority accounts and expand product adoption

Develop and present creative campaign concepts, mapping out the full story arc, key messages, engagement strategy, and expected results before execution

Partner with Creative, Product Marketing, and Sales to refine campaign ideas and build tailored ABM plays that resonate with target accounts

Support the activation of target account lists and priority revenue motions defined by GTM and Sales leadership

Execute ABM campaigns across multiple channels, including email, social, and web personalization, ensuring targeting, segmentation, and messaging are aligned to the strategic account plan

Research audience pain points and motivations

Develop a creative, high-impact campaign concept that grabs attention (e.g., an interactive booth experience, an engaging pre/post-show email journey, or a storytelling-driven activation)

Present a clear plan outlining campaign messaging, engagement touchpoints, and expected results; work with Creative on booth visuals, collateral, and digital assets

Align with Sales and GTM teams to ensure a seamless experience that nurtures leads post-event

Align with Sales on messaging, support assets (talking points, one-pagers, slides, etc.), and follow-up strategies

Work in partnership with the Marketing Manager (Channel Management) to execute campaign strategies across multiple marketing channels, including email, social media, digital advertising, events and tradeshows, influencer and industry partnerships, sales enablement programs, collateral development, and more

Craft engaging, audience-focused content that fuels marketing campaigns—blogs, whitepapers, case studies, social media, email sequences, and video scripts

Develop messaging frameworks and brand stories that differentiate our brand and resonate with our target audiences

Oversee multi-channel content distribution, ensuring consistency and alignment across touchpoints

Work closely with Creative to develop a wide range of visual assets, including graphics for email and website content, video clips for social media, flyers and brochures, animations, presentations, and other marketing collateral that support campaign objectives

Develop and execute lead nurturing strategies to guide prospects through the customer journey

Develop personalized content variations for priority accounts, including role-specific or geo-targeted messaging frameworks, aligning messaging to different stages of the funnel

Work closely with Sales to ensure a seamless lead handoff and personalized follow-up strategy

Optimize segmentation, automation, and personalization to improve engagement and conversion rates

Own sales enablement content development, including one-pagers, pitch decks, product comparison sheets, and customer-facing materials

Equip teams with ABM playbooks, email templates, scripts, product comparison sheets, and customer-facing materials

Partner with Sales to support regional tradeshow attendance with pre-show outreach strategies, booth messaging, collateral, and post-show nurture plans as needed

Set up and maintain account-level tracking and dashboards in Pardot and Salesforce to monitor engagement signals, report on account activity, and flag high-potential accounts for Sales follow-up

Analyze data and generate insights to optimize future campaigns and improve ROI

Monitor ABM and industry trends to inform campaign execution and share actionable insights with the team

Work cross-functionally with Sales, Product, Customer Success, and the GTM team to ensure campaigns align with business goals

Collaborate closely with Sales to support ABM campaign execution, gather account insights, and ensure alignment on target accounts, messaging, and campaign deliverables

Collaborate with Creative, external vendors, and agencies to develop high-quality marketing assets

Qualification

Account-Based MarketingContent MarketingCampaign ExecutionMarketing AnalyticsLead NurturingB2B MarketingProject ManagementCopywritingSEOSEMStorytelling

Required

7+ years of experience in marketing, with a focus on strategic planning, content marketing, and multi-channel campaign execution

Proven ability to develop and present creative campaign concepts, mapping the full customer journey from storytelling to engagement to results

Strong copywriting and storytelling skills, with experience writing blogs, email, video scripts, landing pages, and social media

Experience managing multi-channel campaigns (email, social, paid media, events, influencer marketing, and sales enablement)

Expertise in lead nurturing and customer journey mapping, with a deep understanding of marketing automation and personalization

Proficiency in marketing analytics tools (Google Analytics, HubSpot, Salesforce, Pendo, etc.)

Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously

Preferred

Experience in B2B marketing, education, publishing, or SaaS is a plus

Experience with SEO and SEM is a plus, particularly in optimizing content for search visibility and collaborating on paid search strategies to enhance campaign performance

Company

Capstone

Capstone is a leading content creator for digital solutions, children’s books, and literacy programs for school libraries, classrooms, and at home reading including the award-winning PebbleGo™ research database.

Founded in 1991

North Mankato, MN, US

201-500 employees