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NextEra Energy Resources · 1 day ago

Senior Paid Media Lead

Houston, TX

Full-time

Onsite

Senior Level

6+ years exp

NextEra Energy Resources, through Gexa Energy, provides reliable low-cost energy solutions and is seeking a Senior Paid Media Lead. This role involves leading online acquisition sales growth for the residential segment by developing and implementing digital sales strategies and managing paid search campaigns.

EnergyEnvironmental EngineeringRenewable EnergySolar

Responsibilities

Own, develop and manage our paid search strategies and external paid search agency

Manage, measure and evaluate paid search agency performance

Collaborate with analytics teams and external resources to drive data and insights improvements

Partner with the agency and analytics teams to deliver in-depth reporting, analysis, and insights to key stakeholders, providing an explanation of what is occurring in the paid search space

Oversee and drive ongoing optimization efforts to meet sales and cost per acquisition (CPA) targets

Collaborate with and advise agency partners on keyword analysis, bid management, negative keyword strategies, ad creative and landing page strategy

Have the capability to manage paid search campaigns internally

Community manage inbound mentions and messages identifying engagement opportunities and escalating key mentions

Work with internal partners and SMEs to develop and publish content to social channels

Utilize social listening tools to identify common themes, emerging issues, trending misinformation, and company mentions

Draft and produce social content as needed

Pull monthly and quarterly reporting and safety reports

Attend cross-functional meetings to identify social media content opportunities

Contribute to monthly editorial content calendars

Develop compelling social media visuals

Provide social media support at events

Performs other job-related duties as assigned

Qualification

Paid search strategyAgency managementGoogle AdWords CertificationGoogle Analytics CertificationData analysisBudget managementComfort with ambiguityWritten communicationOral communicationAttention to detailSelf-starter