Optoma Technology · 1 month ago
DIGITAL MARKETING MANAGER
Fremont, CA, US
Full-time
Onsite
Mid Level
3+ years expOptoma Technology, Inc. is a leading manufacturer of award-winning display products. They are seeking a Digital Marketing Manager to drive and lead digital marketing efforts, manage social media strategies, and optimize online customer communication.
Consumer ElectronicsHardwareManufacturingOptical CommunicationSoftware
Responsibilities
Up to date with new online trends, SEO, CRM and able to transfer these into Optoma’s online and social media marketing strategies that fit into the entire marketing roadmap for both B2B and B2C channels
Strong understanding & experience of managing social channels and digital (PPC, SEO, online advertising) and direct marketing
Ensure content provides clear benefits to the target audience, conveys the Optoma brand voice & personality, and meets high quality standards; author & execute content
Create and implement the digital/eMarketing and marketing programs to maximize sales and marketing investment
Work within Marketing Team to design banner programs, landing pages, and other creative materials to optimize Optoma’s brand presence
Responsible for all online customer communication. Drive continued innovation in evolving content formats most effective at engaging our target audience
Design, execute, and optimize eBlast communications using MailChimp, Constant Contact, and analyzing metrics/results for both Optoma and its customers
Able to segment the database and nurture leads to help business units successfully transform the email lists into sales or reach other campaign goals
Able to manage the e-marketing database for both B2B and B2C channels
Develop ongoing digital marketing strategy, plan and execution and reporting
Create, re-purpose post content including videos and creative
Build stronger relationships with the online community and influencers
Utilize the platforms to create buzz and promote brand and products
Drive traffic to optomausa.com through SEO techniques
Research, plan, and execute SEO, SEM and web analytics best practices to improve website traffic and ranking
Grow social media followers
Script writing and produce short videos
Manage all content and upload to the CMS platform for all three web sites USA, Mexico and Brazil; optomausa.com, optoma.mx and optoma.br
Responsible for all product launch content to align with announcements
Measurement and data reporting using Google Analytics to evaluate traffic and make recommendations to drive traffic and SEO
Ownership of content uploading via Website CMS and across other platforms
Demonstrable knowledge of website development & optimization, with a passion for researching website functionality and competitor benchmarking
Qualification
Required
3-5 years of experience in front end web site management, digital Marketing, CRM, direct marketing, social media marketing
Experience building & development communications across website & social media platforms
Experience in analytics tools eg: Google Analytics, Adobe Analytics, Google Search Console and/or other SEO research tools
Superior knowledge of current eMarketing and Web design trends and techniques
Knowledge of email marketing best practices and CAN SPAM compliance
Exceptional writing and editing skills
Video production skills
Cutting-edge knowledge of social media networks, and user experience with Facebook, Twitter, YouTube, LinkedIn and Flickr required
Working knowledge of reporting and project management tools such as: Google Analytics, CMS platforms, Microsoft Excel, Microsoft Planner etc
Preferred
Bachelor's degree in related field preferred
Company
Optoma Technology
Optoma combines cutting-edge technology and innovation to deliver remarkable visual display products designed to connect audiences with engaging video and audio experiences.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$1.88M2011-10-25Series Unknown· $1.54M
2009-12-03Series Unknown· $0.33M
Recent News
2025-07-23
2025-06-11
2025-06-11
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