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Digitas North America · 7 hours ago

Associate Director, Connections Strategy (CRM)

Birmingham, MI

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$107K/yr - $153K/yr

7+ years exp

Digitas North America is the Networked Experience Agency focused on creating magnetic experiences for brands. The Associate Director, Connections Strategy (CRM) will shape customer-centric relationships through strategic CRM initiatives, leveraging data and marketing technology to enhance engagement and drive growth.

Marketing & Advertising

Responsibilities

Analyze how consumers engage with CRM communications using research, performance data, and segmentation insights to uncover opportunities for impact and growth

Design and map end-to-end CRM and lifecycle journeys, identifying high-value moments to drive relevance, loyalty, and lifetime value

Partner closely with analytics teams to activate data-driven segmentation and guide the development of thoughtful, effective contact strategies

Identify opportunities to leverage 1P and 3P data and marketing technology stacks to improve personalization, orchestration, and scalability

Translate CRM platform capabilities (e.g., Adobe, Salesforce Marketing Cloud) into strategic use cases, orchestration logic, and repeatable activation frameworks

Brief creative teams on customer-centric CRM experiences, grounding creative work in audience insight, lifecycle context, and channel behavior

Assess CRM and owned-channel maturity and proactively define opportunities to evolve programs over time, not just optimize in-flight tactics

Design orchestrated systems of brand communications across email, SMS, app, web, direct mail, and addressable media, in partnership with integrated marketing and creative teams

Bring best practices and forward-looking POVs to clients across owned and addressable channels, informed by competitive activity, cultural shifts, and consumer trends

Build and maintain trusted client relationships, confidently leading conversations around CRM strategy, performance, and future opportunity

Form strong collaborative relationships with internal agency partners, external agencies, and third-party vendors as needed

Maintain and evolve Connections Strategy artifacts, contributing to a consistent, scalable, and repeatable approach to CRM and owned-channel strategy

Qualification

CRM strategyData-driven segmentationMarketing technologyAdobe Marketing CloudSalesforce Marketing CloudMulti-channel planningAnalytical thinkingRelationship-buildingGenerative AI toolsStorytellingCollaborationOrganizational skillsAdaptability

Required

7-9 years of experience

A digitally savvy marketer with deep experience in digital strategy, CRM, and/or multi-channel planning, and a drive to produce thoughtful, high-impact work

A knowledgeable CRM practitioner who understands how data, decisioning, and technology enable personalization and relevance at scale

Experienced in developing and implementing strategies across owned and addressable channels, including email, SMS, app, web, direct mail, and media

Comfortable working with CRM platforms such as Adobe or Salesforce Marketing Cloud, and translating platform capabilities into strategic advantage

A strong analytical thinker with excellent research instincts and a creative, curious approach to data exploration

A trend-watcher who stays close to evolving digital behaviors and cultural shifts, and can translate those signals into persuasive strategic POVs

A compelling storyteller who can bring strategy to life in clear, engaging presentations and conversations

A strong collaborator with exceptional relationship-building skills and a service-oriented mindset

An emerging leader with experience mentoring junior team members, influencing cross-functional partners, and helping teams navigate change

Highly organized, adaptable, and comfortable operating in fast-moving environments with evolving priorities

Familiar with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) for ideation, research, or content exploration