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ALO · 3 days ago

Director, Experiential & Partnerships

Beverly Hills, CA

Full-time

Hybrid

Director/Executive

$130K/yr - $170K/yr

8+ years exp

ALO is a company focused on mindful movement and enhancing lives through yoga and community. They are seeking a Director of Experiential & Partnerships to lead global experiential marketing strategies and partnerships that enhance brand visibility and cultural relevance.

ApparelFashionTextiles

H1B Sponsor Likely

Responsibilities

Build the development of a global experiential marketing strategy and multi-market roadmap that enhances brand visibility, cultural relevancy, and long-term category leadership

Partner cross-functionally (Influencer, Hospitality, PR, Retail, International Marketing, Brand) to craft cohesive, elevated experiential programs that support overarching brand narratives and commercial goals

Establish frameworks and guidelines that empower teams to adapt global strategies into premium, culturally aligned executions

Champion breakthrough creative concepts, immersive storytelling, and innovative experience formats that differentiate the brand in global hospitality, fashion, travel, and lifestyle spaces

Conceptualize and shape experiential moments, including premium partnerships, brand launch categories, resort or hotel collaborations, and culturally anchored activations that reinforce brand identity and drive affinity

Cultivate a forward-thinking, insight-driven approach to experiential ideation that leverages cultural trends, audience behavior, and market-specific innovation

Identify, negotiate, and oversee strategic global partnerships with boutique hotels, beach clubs, luxury venues, fashion institutions, cultural organizations, and tastemakers aligned with the brand’s creative and commercial direction

Build and nurture a network of high-value partners, agencies, and global collaborators to unlock elevated experiences and co-branded opportunities

Lead relationship management, ensuring all partnerships deliver meaningful brand impact, cultural relevance, and measurable business value

Collaborate with PR, Influencer, Social, Creative, and International Retail Marketing teams to ensure experiential partnerships are amplified through 360° storytelling and integrated into seasonal and product narratives

Support global retail and regional marketing teams by ensuring experiential programs complement local market objectives and drive brand consistency across regions

Serve as a strategic advisor to internal teams, providing cultural insight and experiential expertise during campaign concepting and planning

Define KPIs and consistent measurement frameworks for experiential programs and global partnerships, ensuring clarity in goals, outputs, and business impact

Lead comprehensive post-activation analyses, translating results into learnings that inform future program development and strategic planning

Present market insights, cultural trend reports, and competitive benchmarking to guide long-term experiential strategy and global prioritization

Maintain a deep understanding of global cultural trends, emerging markets, and lifestyle behaviors across Europe, Asia, and other high-opportunity regions

Proactively identify new formats, destinations, partners, and cultural moments that elevate the brand and keep it at the forefront of experiential innovation

Act as a brand ambassador and internal thought leader, fostering a culture of creativity, global thinking, and boundary-pushing experiential excellence

Qualification

Experiential marketingGlobal partnershipsStrategic leadershipCreative developmentCultural insightNegotiation skillsMicrosoft Office SuiteCanvaPitchProject management toolsRelationship buildingCommunication skillsInterpersonal skills

Required

Minimum of 8–10 years of experience in experiential marketing, global brand activations, or partnerships, with at least 3 years in a senior or director-level strategic role

Proven track record developing and leading large-scale global experiential strategies and premium hospitality, fashion, travel, or lifestyle partnerships

Exceptional strategic, creative, and relationship-building abilities, with demonstrated success influencing cross-functional teams and senior stakeholders

Strong negotiation, communication, and interpersonal skills, with experience managing high-value global partner ecosystems

Highly culturally fluent, insight-driven, and innovative, with a passion for creating memorable, culturally resonant brand experiences

Skilled in Microsoft Office Suite, Canva or Pitch, and modern project management or collaboration tools

Ability to travel domestically and internationally, including evenings and weekends, for partnership development, global events, and on-site leadership needs

Benefits

Performance bonuses

Long term incentives

A PTO policy

Many other progressive benefits

Company

ALO

Glassdoor3.0

We are ALO.

Founded in 2007

Los Angeles, California, USA

501-1000 employees

https://www.aloyoga.com/

H1B Sponsorship

ALO has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (22)

2024 (3)

2023 (4)

2022 (4)