Allianz Trade in North America ยท 9 hours ago
Marketing Automation Analyst
Baltimore, MD
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $95K/yr
5+ years expAllianz Trade in North America is seeking a detail-oriented and data-driven Marketing Automation Analyst to join their marketing team. This role is crucial for supporting demand generation efforts and requires collaboration across various departments to streamline marketing processes and analyze data for improved performance.
Insurance
Responsibilities
Manage marketing automation platform (Marketo) to streamline and (and automate) marketing processes and best practices
Build and optimize marketing processes and operations workflows with various tools, including Marketo, SFDC, and other third-party tools and technologies to enable marketing programs
Maintain and optimize a scalable campaign framework in Marketo
Support Americas marketing teams in pipeline generation activities (primary support to US and subject matter expert for Canada and Brazil)
Monitor Marketo performance to ensure smooth, consistent operations
Partner with Sales and BDR teams to leverage the marketing database for greater campaign efficiency, contact outreach, engagement and effectiveness within target accounts
Generate regular reports on marketing performance, highlighting successes, challenges, and recommendations for improvement
Support the lead lifecycle by optimizing funnel tracking and multi-touch attribution
Uncover opportunities to optimize conversion across the lead generation and sales funnel
Address operational challenges and ensure smooth day-to-day execution and strategy, ensure best in class processes are established on new or updated programs
Become an expert in Marketo and collaborate with internal Group to provide consistency of lead management processes
Conduct compliance audits to ensure processes are being followed to ensure data cleanliness and integrity
Qualification
Required
5+ years of B2B marketing experience either in marketing operations or demand generation within a corporate marketing team
Strong experience with marketing automation platforms and CRM, specifically Marketo and SFDC
A strong commitment to teamwork
Ability to adapt quickly to requirement changes
Strong problem-solving and troubleshooting skills
Creative thinker, resourcefulness and organizational skills
Self motivated, positive, confident, can-do attitude
Marketo proficient: intermediate knowledge of Marketo and the digital marketing landscape to understand the customer journey, sales funnels, and marketing strategies in order to better align Sales & Marketing
Problem Solver: Passionate about identifying new ideas/innovations and resourceful and resilient when working to implementing creative solutions needed to produce desired outcomes
Knowledge Seeker: Monitor digital marketing trends closely and conduct research to learn more about your target audience and market trends to identify new opportunities for revenue generation
Data-Driven: Strong experience in a combination of analytics tools to identify campaigns' strengths and weaknesses. This could include using channel-specific analytics (Google Ads, LinkedIn, etc.), Microsoft Excel, Power BI, and similar tools. Experience with multi-touch attribution, analytics, measurement, and testing
Team Player: You're able to communicate effectively, build strong working relationships with cross-department teams, and collaborate to accomplish shared goals. Understand the marketing and sales relationship
Project management skills: Demonstrated ability to translate business objectives into trackable marketing campaigns. Experience effectively working with multiple 3rd parties. Laisse with global parent to manage competing priorities from multiple stakeholders and ensure details and projects are being fulfilled
Technical and CRM acumen: Up to date on best practices and technologies that drive efficiency through automation and ensuring data integrity across systems. Has assessed and implemented major components of digital marketing stack. SFDC, Marketo, Adobe product suite, PM tools, etc
Preferred
Basic awareness of Artificial Intelligence technologies
Enthusiastic about learning and integrating AI into everyday business processes
(Generative) Artificial Intelligence or GenAI or AI
Data Analysis
(Microsoft) Copilot
ChatGPT
Benefits
Competitive compensation
Annual bonus eligibility and/or commission structure opportunities
401(k) discretionary match of up to 6%
Flexible work schedules
Health and wellness benefits
Paid time off for vacation, illness, Birthday Day Off and Volunteer Day Off
Tuition Reimbursement
Family care resources, including fertility and adoption benefits
Company
Allianz Trade in North America
Allianz Trade is the global leader in trade credit insurance and a recognized specialist in the areas of Surety bonds, debt collection processes, e-commerce credit insurance, structured trade credit and political risk.
Founded in 1883Baltimore, Maryland, US
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Aaron Lindstrom
Regional Head of Transformation and Digital Partnerships
Alix McCabe, PMP
Chief Human Resources and Communications Officer - Americas Region
Company data provided by crunchbase