Front Row · 1 month ago
Senior Content Strategy Lead - Amazon, Vitamins & Supplements - MP
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $110K/yr
4+ years expFront Row partners with leading brands to accelerate their ecommerce growth, and they are seeking a Senior Content Strategy Lead for the Vitamins & Supplements category on Amazon Marketplace. This role involves leading content strategy and execution for multiple brands, optimizing creative strategies, and collaborating with cross-functional teams to drive performance and brand storytelling.
AdvertisingContent CreatorsDigital Marketing
Responsibilities
Own the end-to-end content strategy and execution for 7-10 marketplace accounts across Vitamin, Supplements, and Wellness clients
Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates
Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SP, SPV, SBAs, SBVs, DSP)
Translate brand strategy and performance insights into actionable creative recommendations
Partner with designers, SEO leads, and performance marketers to ensure creative outputs meet both brand and performance standards
Implement updates and optimizations informed by SEO data, keyword trends, and customer insights
Ensure all creative work adheres to marketplace best practices, brand guidelines, FDA/FTC guidelines, and allowable claims frameworks
Conduct regular content audits to identify gaps, inconsistencies, or opportunities for improvement across product listings and brand stores
Plan and execute A/B and multivariate tests to measure the impact of design, messaging, and layout variations on engagement and conversion
Leverage tools like Intellivy, PickFu, Helium10, DataDive, etc to gather consumer insights and validate creative hypotheses
Track and analyze performance metrics (CTR, CVR, traffic, keyword rank) to inform continuous optimization
Collaborate with SEO, PPC and Insights teams to test new strategies, evaluate results, and document learnings
Contribute to MBRs and QBRs by summarizing creative performance and identifying next-step initiatives. Excellent presentation skills are needed
Work closely with Performance Marketing, SEO and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores
Collaborate with the Design team to align on project timelines, deliverables, and workflows
Provide creative insights that support broader marketplace strategies, new business opportunities, and client presentations
Share emerging trends and platform updates with peers to elevate the overall quality and innovation of the team's output
Qualification
Required
4+ years of experience in ecommerce content strategy or creative development, ideally with significant exposure to Vitamins & Supplements or health & wellness brands
Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy) & proficiency with Amazon Seller/Vendor Central
Proficiency with Amazon Seller/Vendor Central and familiarity with tools like Helium10, DataDive, & similar
Familiarity with allowable claims practices and the regulatory landscape for Vitamins & Supplements products (FDA/FTC, structure-function claims)
Experience managing multiple brand portfolios in a fast-paced agency or aggregator, or environment
Strong understanding of marketplace SEO, keyword strategy, and content-performance analytics
Excellent project management skills - able to balance multiple deadlines across clients
Strong collaboration and communication skills; comfortable interfacing with clients and internal teams
Hands-on experience with A/B testing and consumer feedback tools (Intellivy, PickFu, or equivalent)
Benefits
Health, dental, and vision
PTO
401K matching
Summer Fridays
Educational stipend
Wellness and commuter benefits
Work with a fun, consultative team of experts
Company
Front Row
Front Row is a digital marketing agency that offers content creation, e-commerce management, and market distribution solutions. It is a sub-organization of Front Row Group.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Alex Michail
Chief Financial Officer
Aimee Tran
Executive Assistant to CEO and Presidents
Recent News
2025-10-14
2025-07-11
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