Reunion Marketing · 4 weeks ago
Paid Advertising Director
Reunion Marketing is a data-driven digital marketing agency focused on delivering measurable growth for automotive dealerships. They are hiring a Paid Advertising Director who will own the strategic vision and operational discipline of their Paid Ads organization across Google and Meta platforms, ensuring scalable and high-performing paid media execution.
AdvertisingConsultingContent MarketingMarketingSEMSEOSocial Media
Responsibilities
Lead the strategic direction and operational framework for all paid media services across Google Ads and Meta
Build and refine disciplined campaign structures, testing frameworks, and optimization methodologies
Create clarity by establishing standards, defining expectations, and setting measurable performance benchmarks
Analyze data with depth and rigor to identify trends, risks, and performance opportunities
Lead structured experimentation to validate strategy, improve efficiency, and drive measurable outcomes
Integrate AI and automation thoughtfully to enhance precision, predictability, and scale
Develop a strong, accountable team that executes with discipline, quality, and consistency
Serve as a trusted expert, communicating insights clearly and logically to internal teams, leadership, and key clients
Qualification
Required
Proven leadership experience in Paid Search and Paid Social environments
Expert-level knowledge of Google Ads and Meta Ads performance strategy
Strong analytical problem-solving capability and comfort working deeply in data
Demonstrated experience designing frameworks, processes, or operational systems
Experience applying automation and AI thoughtfully to enhance execution
Clear, confident communicator capable of presenting logical reasoning backed by data
Preferred
Automotive industry experience is helpful but not required