Purpose Financial · 2 hours ago
Director, Data Science (Lead Generation)
Purpose Financial is a financial services company on a mission to help customers achieve financial stability. They are seeking a Director of Data Science to lead the data science strategy for consumer loan acquisition, focusing on optimizing lead generation and providing actionable insights.
Responsibilities
Own the strategy for ping tree and offer wall lead generation
Lead a talented team building models that predict conversion, approval, funding, loss, and lifetime value
Drive real-time decisions through lead valuation, routing, and acceptance logic
Design and execute A/B testing frameworks across acquisition funnels
Partner cross-functionally with Product, Marketing, Credit Risk, and Engineering
Present insights and recommendations to senior leadership
Qualification
Required
5+ years in data science with a focus on digital lead generation and customer acquisition
Consumer lending experience (this is essential!)
Master's degree in a quantitative field (or Bachelor's with equivalent experience)
Strong proficiency in R/Python and SQL
Proven experience building stochastic models and applying machine learning
Leadership experience managing 2-4 team members
Exceptional communication skills—you can translate complex data into compelling stories
Company
Purpose Financial
Purpose Financial is a consumer financial services company that offers a wide range of financial solutions and credit products.
Funding
Current Stage
Late StageRecent News
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