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Alloy Health · 2 days ago

Senior Manager, Paid Social

United States

Full-time

Remote

Senior Level

$140K/yr - $170K/yr

5+ years exp

Alloy Health is the leading direct-to-consumer women’s digital health company providing expert care and personalized solutions. As the Senior Manager of Paid Social & New Channels, you will lead the strategy and execution for various social media platforms, focusing on scaling acquisition channels and identifying new growth opportunities.

Health CareTelehealthWomen's

Growth Opportunities

No H1B

Responsibilities

Manage day-to-day execution of all paid social channels with primary focus on Meta and TikTok, plus Pinterest, YouTube, and other emerging platforms—including campaign setup, optimization, budgeting, and performance analysis

Scale programs efficiently by understanding and leveraging the nuanced platform strategies required for each channel's unique algorithm, audience behavior, and creative formats

Operate with a bias for action, moving quickly to test, learn, and iterate while balancing precision with momentum to drive step-change improvements

Drive high creative diversity through disciplined creative testing frameworks, partnering closely with Creative on briefs, iteration, rapid production cycles, and performance feedback

Implement broad targeting strategies that leverage platform algorithms effectively while maintaining testing discipline to identify incremental audiences

Ensure clean data and technical accuracy across tracking, event mapping, UTMs, conversion APIs, pixel implementation, and platform integrations to support reliable measurement and optimization

Take full ownership of identifying, launching, and evaluating new channel opportunities with proactive problem-solving and structured execution

Develop disciplined pilot plans with clear success metrics, measuring incremental impact through incrementality testing and advising on scale decisions

Stay ahead of platform changes, emerging channels (Threads, Reddit, Snapchat, etc.), and industry trends to identify growth opportunities before competitors

Build business cases for new channel investment based on addressable audience, competitive saturation, creative requirements, and incremental efficiency potential

Own audience signal architecture across platforms, designing structures that optimize for algorithmic learning and durable performance in a constrained data environment

Develop platform-specific strategies that account for each channel's unique optimization approach—from Meta's Advantage+ to TikTok's algorithmic discovery model

Ensure paid social plays a coherent role across the funnel, building strong partnerships with Creative, Product, Analytics, Lifecycle, and Brand teams to align messaging, creative, and objectives with broader initiatives

Provide clear, hypothesis-driven insights and strategic recommendations to guide channel evolution, creative direction, and investment decisions across Growth

Collaborate cross-functionally to ensure channels evolve with business needs and insights are shared effectively to maximize total LTV impact

Analyze performance trends with analytical rigor, using structured test design and statistical thinking to separate signal from noise

Conduct incrementality testing and lift studies across channels to validate true incremental contribution and optimize budget allocation

Proactively diagnose performance issues and implement solutions without prompting, maintaining accountability for channel outcomes

Continuously adapt to algorithm updates, privacy changes, and platform innovations to protect and expand efficiency

Iterate rapidly on creative formats, audience strategies, and bidding approaches to maintain competitive advantage

Own monthly and quarterly budget allocation across paid social channels, optimizing spend distribution based on performance, saturation curves, and incremental efficiency

Develop channel-specific forecasts that translate historical performance into forward-looking projections for CAC, scale potential, and ROAS

Provide clear reporting on channel performance, pacing, and efficiency metrics to inform Growth leadership decision-making

Model scenarios for budget reallocation and new channel investment to maximize overall portfolio efficiency

Qualification

Paid social experienceMeta expertiseTikTok expertiseBudget managementD2C marketing experienceIncrementality testingAudience signal architectureAnalytics platforms proficiencyCreative testing programsProblem-solvingCross-functional collaboration

Required

5-7+ years of hands-on paid social experience with demonstrated progression in scope and complexity

Direct-to-consumer (D2C) marketing experience, particularly with subscription or repeat-purchase models required; familiarity with regulatory constraints and compliance considerations strongly preferred

In-house media buying experience required—must have owned budgets, strategy, and execution within a brand or company environment

Proven track record managing $1M+ monthly paid social budgets with strong performance outcomes and demonstrated ability to scale efficiently

Expert-level proficiency in Meta (Facebook/Instagram) and TikTok, including advanced targeting, creative formats, algorithmic optimization strategies, and platform-specific best practices

Deep experience with additional platforms (Pinterest, YouTube, Snapchat, or emerging channels) and ability to quickly master new platforms

Deep understanding of audience signal architecture, conversion API setup, pixel implementation, and platform-specific measurement tools

Experience designing and executing incrementality tests, including geo holdouts, conversion lift studies, and other causal measurement approaches

Strong analytical skills with ability to design rigorous experiments, manage budgets, forecast performance, and translate data into actionable insights

Proven ability to drive high creative diversity and scale creative testing programs in partnership with creative teams

Demonstrated ownership mentality with track record of proactively solving problems and driving measurable results

Proven ability to partner effectively with creative teams, translating performance data into clear creative direction and rapid iteration cycles

Preferred

Mixed agency and in-house experience—exposure to different operational models, client contexts, and strategic approaches

Healthcare or digital health industry experience, including familiarity with regulatory constraints and compliance considerations

Experience launching and scaling new digital marketing channels from pilot to maturity, with clear examples of identifying and validating white-space opportunities

Proficiency with analytics platforms (Google Analytics, Looker, Tableau) and comfort working with SQL or data visualization tools

Background in creative strategy, user-generated content (UGC), influencer marketing, or performance creative testing

Experience with privacy-first measurement approaches, multi-touch attribution, and navigating iOS ATT and other privacy constraints

Understanding of creative production workflows and ability to brief and QA creative efficiently

Benefits

Competitive salary & equity package with mid-stage equity

Comprehensive health benefits (medical, dental, vision)

Company paid Short and Long Term Disability, Life Insurance

401K

Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses

Flexible time off policy

Company

Alloy Health

Alloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause.

Founded in 2021

New York, New York, USA

11-50 employees