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Alloy Health · 3 days ago

Senior Manager, Search Engine Marketing

United States

Full-time

Remote

Senior Level

$140K/yr - $170K/yr

5+ years exp

Alloy Health is the leading direct-to-consumer women’s digital health company providing expert care and personalized solutions for women in perimenopause and menopause. As the Senior Manager of Search Engine Marketing, you will shape and manage the paid search strategy, directly influencing customer acquisition and optimizing channel performance.

Health CareTelehealthWomen's

Growth Opportunities

Responsibilities

Manage Alloy's paid search program end-to-end with hands-on, keyboard-level execution across campaign structure, keyword strategy, bidding, budgeting, creative testing, and landing page optimization

Lead strategic optimization efforts, transitioning bidding strategies from cost-per-transaction models to sophisticated value-based bidding that optimizes for LTV and customer quality

Maintain the technical foundation for SEM—including tracking, tagging, UTMs, offline conversion imports, API integrations, and QA—to ensure accurate, reliable data

Perform rigorous marketing QA to ensure data flow and tracking accuracy across all platforms, proactively identifying and resolving discrepancies

Operate with a bias for action, prioritizing speed and iteration to balance precision with momentum and unlock step-change improvements in performance

Build and run disciplined experimentation frameworks with structured test design and statistical rigor, including incrementality tests, bidding model evaluations, creative/ad-copy tests, and measurement improvements

Partner with Growth leadership to set the strategic direction for paid search, then own execution by identifying growth opportunities, optimizing channel mix, and improving efficiency against CAC, ROAS, and LTV goals

Position SEM as a full-funnel channel, developing advanced intent frameworks that map queries to customer lifecycle stages and ensuring tight integration with landing page strategy, lifecycle marketing, and broader funnel initiatives

Translate business objectives into channel strategies, forecasts, and clear insights that inform Growth leadership with hypothesis-driven, measurement-driven thinking

Partner closely with Analytics, Engineering, Product, Creative, and Brand teams to ensure attribution accuracy, proper event tracking, and scalable automation (scripts, rules, feeds) across Google and Bing

Communicate technical requirements clearly to data engineers, collaborating on API integrations, conversion tracking implementations, and data pipeline development

Build strong cross-functional relationships to ensure channels evolve with business needs and insights are shared effectively across teams

Continuously monitor and adapt to platform algorithm changes, privacy updates, and AI-driven optimization features, proactively adjusting strategy to protect and expand efficiency

Develop deep expertise in the AI ecosystem powering modern search platforms, understanding how machine learning models inform bidding, targeting, and creative optimization

Leverage platform AI capabilities strategically while maintaining hands-on control of critical optimization levers

Design audience signal architecture and conversion value structures that optimize for algorithmic learning in privacy-constrained environments

Take full ownership of channel outcomes, proactively diagnosing issues and implementing solutions without prompting

Apply measurement-driven thinking to analyze performance trends with analytical rigor, separating signal from noise to iterate across bidding, creative, keywords, landing experiences, and automation

Conduct incrementality testing and lift studies to measure true incremental impact and validate channel performance beyond last-click attribution

Collaborate with data engineering on complex integrations, offline conversion imports, and automated reporting to enable sophisticated optimization

Own financial channel modeling and forecasting that aligns investment levels with CAC, margin, payback period, and LTV requirements

Develop scenario models that advise Growth leadership on tradeoffs, saturation curves, and optimal spend levels across different bidding strategies and audience segments

Translate complex performance data into clear financial projections and strategic recommendations

Qualification

Paid search experienceGoogle Ads proficiencyBing Ads proficiencySEM measurement expertiseFinancial modelingTechnical analyticsBI tools experienceAnalytical skillsCollaboration skillsProblem-solving mentalityCommunication skills

Required

5-7+ years of hands-on paid search experience with demonstrated progression in scope and complexity

Direct-to-consumer (D2C) marketing experience, particularly with subscription or repeat-purchase models required; familiarity with regulatory constraints and compliance considerations strongly preferred

In-house media buying experience required —must have owned budgets, strategy, and execution within a brand or company environment

Proven track record managing $1M+ monthly paid search budgets with strong performance outcomes

Expert-level proficiency in Google Ads and Bing Ads, including advanced features, automation tools, API integrations, and value-based bidding strategies

Deep understanding of SEM measurement, attribution models, tracking infrastructure, incrementality testing methodologies, and lift study design

Technical expertise in marketing analytics and tracking, including hands-on experience with GA4, tag management, conversion APIs, and data layer implementation

Strong analytical skills with ability to apply hypothesis-driven, measurement-driven thinking and structured experimentation to drive decisions

Experience with BI tools (Looker, Tableau, or similar) and comfort translating technical requirements for data engineering teams

Financial modeling capabilities, including channel forecasting, scenario planning, and CAC/LTV optimization

Demonstrated ownership mentality with track record of proactively solving problems, performing marketing QA, and driving results

Proven ability to collaborate effectively across technical, creative, and analytical teams, clearly communicating complex technical concepts

Preferred

Mixed agency and in-house experience—exposure to different operational models and strategic approaches

Healthcare or digital health industry experience, including familiarity with regulatory constraints and compliance considerations

Advanced experience with offline conversion tracking, CRM integrations, and multi-touch attribution

Proficiency with SQL or scripting languages (Python, JavaScript) for custom reporting and automation

Background in lifecycle marketing, landing page optimization, or full-funnel growth strategies

Experience managing complex data pipelines and working closely with data engineering teams

Deep understanding of privacy frameworks (iOS ATT, Google Privacy Sandbox) and their impact on search marketing

Benefits

Competitive salary & equity package with mid-stage equity

Comprehensive health benefits (medical, dental, vision)

Company paid Short and Long Term Disability, Life Insurance

401K

Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses

Flexible time off policy

Company

Alloy Health

Alloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause.

Founded in 2021

New York, New York, USA

11-50 employees