Later · 2 weeks ago
Senior Paid Media Manager (Social)
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $135K/yr
6+ years expLater is an enterprise leader in social media and influencer marketing software, trusted by leading brands worldwide. The Senior Paid Media Manager will lead end-to-end paid social strategy and execution for Later Influence customers, managing large-scale campaigns and driving measurable performance to elevate client growth.
AppsiOSMarketing
Responsibilities
Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms
Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives
Forecast spend and performance to support planning, resourcing, and future investment proposals
Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation
Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement
Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs
Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights
Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency
Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans
Work cross-functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights
Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations
Stay ahead of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices
Identify new opportunities, tools, or tests that improve results and operational efficiency
Champion a culture of continuous learning and experimentation across paid media and the broader Services team
Qualification
Required
Bachelor's degree in Marketing, Business, or related field, or equivalent experience
6+ years of hands-on paid social media experience with a strong track record driving performance outcomes
Proven success managing multi-platform campaigns with significant budgets
Experience running influencer-driven or creator-led paid campaigns (strong asset)
Agency experience required
Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes
History of improving paid media efficiency through structured testing and optimization
Experience coaching or upskilling teammates on paid media execution
Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads
Strong analytical capabilities with experience using GA4 and/or other analytics dashboards
Proficiency in Sheets/Excel for analysis, forecasting, and reporting
Familiarity with project management tools (Asana or equivalent)
Preferred
Experience with Later Influence or comparable platforms is a plus
Relevant certifications (Meta Blueprint, Google Ads, Google Analytics) are preferred
Benefits
All permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Company
Later
Later is the world’s first Social Revenue Platform
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$1.3MKey Investors
Aspect Ventures
2022-04-27Acquired
2015-09-01Seed
2014-12-27Seed· $1.3M
Leadership Team
Ian MacKinnon
Co-Founder/Chief Technology Officer
Recent News
Company data provided by crunchbase