TikTok ยท 3 weeks ago
Campaign Growth Operations Lead - TikTok LIVE
Los Angeles, CA
Full-time
Hybrid
Senior Level
$125K/yr - $298K/yr
5+ years expTikTok is the leading destination for short-form mobile video, and they are seeking a Campaign Growth Operations Lead to join their LIVE Operations team. This role involves leading the planning and execution of campaigns, utilizing data analytics to monitor performance, and collaborating with various teams to enhance campaign quality and engagement.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Lead the planning and execution of US campaigns and driving revenue growth
Utilize data analytics tools to monitor campaign performance metrics and derive actionable insights to enhance both supply side and demand side engagement and optimize future campaigns
Conduct strategic analysis to identify trends and opportunities within the campaign landscape, informing decision-making and content strategy
Manage campaign budgets, timelines, and resources to ensure optimal operational efficiency, Handle post-campaign evaluation and feedback collection to improve future live campaigns, emphasizing data-driven decisions
Oversee the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content
Provide leadership and direction to the campaigns team, ensuring high-performance standards and professional development
Collaborate with cross-functional teams, including marketing, frontline operations, and revenue product teams, to develop campaign concepts and strategies, with a strong focus on integrating user-generated content
Foster relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach
Ensure compliance with all relevant regulations and company policies related to live campaigns
Qualification
Required
5+ years of experience in relevant working experience like Campaign, UG, Operations, Marketing with at least 2 years in a leadership role
Proven experience managing campaigns and experience in large-scale offline events
Strong project management skills, with the ability to juggle multiple tasks and priorities
Excellent communication and interpersonal skills, with a knack for team collaboration
Proficiency in data analytics and strategic analysis tools
Problem-solving mindset and the ability to remain calm under pressure
Preferred
Highly dedicated and consistently strives for innovation, continually seeking breakthroughs in work
Demonstrated experience in coordinating and managing relationships with external marketing agencies
Strategic thinker with a proactive approach to problem-solving and decision-making in a fast-paced environment
Possesses extensive local market resources, proficient in social media marketing and entertainment marketing
Direct LIVE experience
Benefits
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
Social Media Today
2026-01-16
Social Media Today
2026-01-16
Company data provided by crunchbase