Sinch · 1 month ago
CRM Strategist
Georgia, US
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $150K/yr
5+ years expSinch is pioneering the way the world communicates, providing customer communications solutions for over 150,000 businesses. As a CRM Strategist, you will develop content strategies for lifecycle programs and collaborate with various teams to enhance customer engagement through effective messaging.
MessagingMobileSaaSSoftwareTelecommunications
Responsibilities
Develop content strategies for lifecycle programs across mobile messaging, RBM/RCS, SMS/MMS, email, personalized video, and conversational (2-way) messaging
Create messaging frameworks, audience strategies, and journey maps that align content with customer needs, stages, and motivations
Define content roles, tone, value propositions, and message sequencing within lifecycle flows
Analyze current-state customer journeys to identify friction points, opportunities for personalization, and moments where messaging can create meaningful impact
Partner with CSMs and Account teams to shape messaging strategies that deliver value to both the customer and the business
Recommend enhancements to onboarding, engagement, retention, and loyalty programs using behavioral insights and benchmarks
Work closely with Creative partners to translate strategy into compelling message concepts and content
Team with Analytics to build learning agendas, test-and-learn plans, segmentation strategies, and performance optimizations
Partner with Product and CX teams to align lifecycle messaging with product experience, new features, and evolving customer needs
Conduct and synthesize research on audience behaviors, industry trends, and competitive messaging strategies
Communicate insights and recommendations through crisp storytelling, clear frameworks, and compelling presentations
Facilitate workshops and strategy sessions that help clients align around opportunities and next steps
Qualification
Required
5+ years of experience in CRM, lifecycle marketing, content strategy, or customer experience strategy working with enterprise brands
Strong background in mobile messaging, email, or other direct communication channels
A natural listener and storyteller who can simplify complexity and make recommendations feel actionable and inspiring
Comfortable working in structured frameworks but also creative and adaptable in ambiguous situations
A self-starter who thrives in collaborative, cross-functional environments
Familiar with testing methodologies (A/B, multivariate), performance signals, and how to steer optimization plans
Curious, customer-obsessed, and constantly seeking new insights—from qualitative research to emerging channel behaviors
Benefits
We offer comprehensive market competitive medical, dental, and vision plans.
Take advantage of our free virtual counselling resources through our global Employee Assistance Program.
Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
Enjoy a generous paid time off program.
We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
Our flexible remote work offerings allow you to work wherever you are the most productive and successful.
Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
Company
Sinch
Sinch is a cloud communications company that connects businesses and customers through tools that enable personal engagement.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.58BKey Investors
SoftBank
2024-09-13Post Ipo Debt· $48.85M
2022-09-30Post Ipo Secondary
2021-05-24Post Ipo Equity· $1.13B
Leadership Team
Laurinda Pang
Chief Executive Officer
Johan Hedberg
Corp. Dev. & co-founder
Recent News
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2025-12-15
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