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Niche · 1 day ago

Sr. Account Executive, K-12

United States

Full-time

Remote

Mid, Senior Level

$75K/yr - $80K/yr

5+ years exp

Niche is the leader in school search, dedicated to making the school research and enrollment process easy and transparent. The Sr. Account Executive will drive new business growth with K–12 institutions, leading consultative sales cycles and introducing schools to the Niche platform while achieving ambitious revenue goals.

E-LearningEducationInternetService Industry

Comp. & Benefits

No H1B

Responsibilities

Learn Niche inside and out by participating in Onboarding sessions and meeting cross-functional partners

Build strong foundational knowledge of the Niche Core products and Niche Engage

Shadow Partnership Executives in various segments to observe best practices related to communicating the Niche product offerings, and how to best position the products based on the customer needs and goals

Partner with Business Operations & Analytics to understand our campaign performance data and value narrative

Conduct sales demos pitching the Niche digital advertising enrollment products and NIche Engage products to K-12 institutions demonstrating effective product positioning and effective selling of the Niche solutions

Build and manage a strong pipeline within your assigned territory of K–12 institutions

Deepen product knowledge through ongoing advertising, enrollment, and communication-tool training

Become a trusted advisor to schools in your territory, demonstrating expertise in K–12 marketing, enrollment challenges, and emerging communication best practices

Consistently deliver monthly revenue targets by achieving contract volume goals and total contract value amounts

Leverage data and industry insights to tailor your message to each decision-maker

Serve as a subject-matter expert on digital marketing and parent communication strategy within your segment

Listen to customer feedback and recommend innovative solutions to management team related to possible improvements to product, pricing, packages, etc in order to better serve the assigned school segment

Achieve or exceed your annual new business bookings goal

Qualification

Full-cycle sales experienceSaaS sales experienceK-12 marketing expertiseSalesforce proficiencyConsultative sellingAccount-Based MarketingVirtual presentation skillsProspecting skillsEmerging AI toolsDigital marketing knowledgeCommunication skillsTeam collaborationAdaptability

Required

5+ years of successful full-cycle sales experience, ideally in SaaS, digital media, or edtech environments

Proven, verifiable track record of quota achievement, with a history of exceeding goals; consistent top-10% performance is a strong plus

Exceptional virtual presentation and communication skills—able to clearly articulate value, teach insights, and tailor messaging to different stakeholders

Demonstrated ability to thrive in a fast-paced, high-change environment, balancing strong individual ownership with collaboration across teams

A fearless prospector—persistent, competitive, and confident driving next steps and asking for the business

Willingness to initiate outbound calls, leverage social platforms, and engage multi-threaded decision-makers across the K–12 ecosystem

Experience using Gong to improve call quality, refine messaging, manage opportunities within deal boards, and surface coaching insights

Working knowledge of Account-Based Marketing (ABM) strategies and the ability to collaborate effectively with marketing counterparts to influence demand

Openness to adopting new technology, especially emerging AI sales tools, and the ability to learn and apply them quickly to improve productivity and performance

Proficiency in Salesforce for managing pipeline, maintaining rigorous deal hygiene, forecasting accurately, and driving disciplined opportunity management