Bayer · 1 day ago
Senior Manager, Walmart Retail Media Strategy
Bentonville, AR
Full-time
Onsite
Senior Level, Lead/Staff
$138K/yr - $207K/yr
10+ years expBayer is a visionary company dedicated to solving the world’s toughest challenges. They are seeking a Senior Manager for Walmart Retail Media Strategy to lead and develop retail media strategies, ensuring alignment with national media and sales objectives while leveraging data-driven insights for maximum business impact.
BiotechnologyChemicalHealth CareLife SciencePharmaceutical
Responsibilities
Lead the end-to-end Walmart media cross-channel strategy across assigned brands and retailer partners, ensuring alignment with national media, sales, and business objectives
Drive cross-functional integration between Brand, Sales, Shopper Marketing, and Media teams to ensure media planning reflects consumer-first thinking and business growth priorities
Lead and manage agency partners and internal cross-functional stakeholders to drive efficiency, best-in-class execution, and continuous innovation in Walmart Connect and other retail media partners
Leverage data and insights to drive plan acceleration or course corrections as necessary, including the amplification and use of key platforms such as Scintilla, internal reporting tools, and external media platforms
Serve as the key liaison with Walmart Connect and other retail media partners, identifying opportunities for growth, innovation, and partnership optimization
Guide budget stewardship and investment strategy across Walmart Connect and other retail media networks to maximize ROI and business impact
Utilize retailer data platforms and advanced analytics to inform strategy, audience design, and media mix optimization
Partner with Analytics and Insights teams to evolve measurement frameworks and demonstrate media’s contribution to incremental sales and brand growth
Champion a culture of continuous learning and education around retail media, bringing forward thought leadership on platform innovation, audience data, and creative optimization
Coach and develop junior team members, contributing to Bayer’s in-house retail media and eCommerce expertise
Qualification
Required
Proven experience leading strategic partnerships across Walmart Connect and other major retail media networks
Expertise with data and analytics tools (e.g., Scintilla) to drive insights-based decision-making
Demonstrated ability to lead cross-functional teams and agency partners toward unified strategic outcomes
Strong financial acumen with experience managing large-scale media budgets and delivering ROI accountability
Excellent communication, presentation, and organizational skills with the ability to influence at all organizational levels
Proactive, innovative mindset with the ability to thrive in a fast-paced, complex environment
Bachelor's degree
Preferred
10–14 years of digital media experience, with significant focus on Walmart Connect and retail media strategy within a large brand or agency environment
Benefits
Health care
Vision
Dental
Retirement
PTO
Sick leave
Company
Bayer
Bayer is a life science company that specializes in the areas of health care and agriculture.
10001+ employees
H1B Sponsorship
Bayer has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (62)
2024 (71)
2023 (76)
2022 (141)
2021 (138)
2020 (117)
Funding
Current Stage
Public CompanyTotal Funding
$9.34BKey Investors
Bank of AmericaBill & Melinda Gates FoundationTemasek Holdings
2025-09-26Post Ipo Debt· $331.5M
2024-12-06Post Ipo Debt· $5.29B
2022-11-08Grant· $12M
Leadership Team
Wolfgang Nickl
Member of the Board of Management of Bayer AG and CFO
Abi Abitorabi
VP, CGT Platform Implementation Lead
Recent News
2026-01-09
Company data provided by crunchbase