Manager of Paid Media jobs in United States
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Texas Children's Hospital · 1 month ago

Manager of Paid Media

positionHouston, TX
timeFull-time
remoteHybrid
seniorityMid, Senior Level
date5+ years exp

Texas Children's Hospital is a leading healthcare provider dedicated to pediatric care, education, and research. They are seeking a Paid Media Manager who will be responsible for leading cross-channel paid media strategies, optimizing campaigns across digital and traditional platforms, and managing a team of specialists.

EducationHealth Care

Responsibilities

Develops integrated media strategies across digital and traditional channels, including programmatic, SEO/SEM, paid social, broadcast & streaming TV, out of home, audio and emerging platforms
Evaluates and negotiates opportunities in local and national markets
Ensures media recommendations align with campaign goals, audience segmentation, creative strategy, and business objectives
Serves as the in-house digital media subject matter expert with hands-on knowledge of programmatic, SEO, SEM, and paid social
Oversees platform strategy, optimization, measurement framework, and performance insights across all channels
Monitors campaign performance and optimizes in real-time for efficiency and effectiveness
Manages, mentors, and supports a team of paid media specialists and coordinators
Collaborates with external partners and internal marketing, brand, creative and analytics/digital teams

Qualification

Paid media planningDigital media strategyProgrammatic advertisingSEOSEMPaid socialTeam managementBachelor's degreeMaster's degreeHealthcare experienceAgency experienceLocal buying experienceNational buying experience

Required

Bachelor's degree in marketing/advertising, journalism, healthcare, hospitality/events or related field
5 years of paid media planning and buying experience

Preferred

Master's degree in business administration, health administration, or MS in related field
Prior agency and/or healthcare experience
Local and national buying experience

Company

Texas Children's Hospital

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Texas Children’s Hospital is a world-class pediatric facility, nationally recognized as a top children’s hospital.
dateFounded in 1954
location
Houston, Texas, USA
people-size10001+ employees
web-link
http://texaschildrenspeople.org/

Funding

Current Stage
Late Stage

Leadership Team

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Aisha J.
Vice President of Corporate Governance and Chief of Staff to the President & CEO
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Mark Wallace
President and CEO
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