Walmart Canada · 1 month ago
(USA) Manager, Marketing Planning And Strategy
Hoboken, NJ
Full-time
Onsite
Mid, Senior Level
$96K/yr - $186K/yr
5+ years expWalmart Connect is a part of Walmart Inc. that connects brands with Walmart’s 150 million weekly shoppers. They are seeking a strategic storyteller and marketing leader to develop and lead category-specific marketing strategies, transforming insights and industry trends into compelling narratives and go-to-market materials.
DeliveryRetailShopping
Responsibilities
Build vertical-specific stories that highlight Walmart Connect’s differentiated value proposition through the lens of your assigned industry categories
Translate complex data and insights into cohesive, actionable stories that demonstrate Walmart Connect’s impact across the path to purchase
Partner with Sales to design category decks, case studies, and insight-driven toolkits that empower teams to have richer client conversations and accelerate revenue growth
Ensure messaging developed for assigned categories is consistent with Walmart Connect marketplace positioning across all sales materials and enablement channels
Collaborate on research and insights initiatives — including agency studies, advertiser perception reports, and category analyses — that position Walmart Connect as a trusted retail media authority
Develop materials that elevate Walmart Connect’s role in shaping the broader advertising and retail ecosystem
Make use of 1st and 3rd party data sources and tools to provide seasonal and category-level insights that inform enterprise marketing campaigns, long-term business planning, and client strategy
Surface and package key trends to support vertical growth narratives and internal alignment
Collaborate with Content Strategy, Events, and Brand Marketing teams to ensure vertical narratives align with Walmart Connect’s overarching story and visual identity
Partner with Design and Creative Studio teams to develop cohesive, visually compelling assets
Qualification
Required
5+ years of professional experience in advertising, product marketing, insights, or category marketing
Proven experience developing messaging frameworks, go-to-market materials, and thought leadership content
Visual storytelling and presentation design skills (PowerPoint, Keynote, or similar)
Bachelor's degree in marketing, communications, business, or related field
Preferred
Strong understanding of the U.S. advertising and retail media landscape, including full-funnel measurement principles
Demonstrated ability to translate complex data into actionable insights and compelling stories
Experience collaborating across Sales, Product, Marketing, Insights, and Design teams
Proficiency using consumer and media research databases (Nielsen, MRI, ComScore, etc.), including AI-driven tools for content development and insight generation
Experience supporting category marketing for Food, Consumables, or Retail sector
Benefits
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
10001+ employees
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase