Reed's, Inc. · 1 month ago
Senior Director of Grocery Sales
United States
Full-time
Remote
Director/Executive
10+ years expReed's Inc.® is an innovative company and category leader that provides high quality beverages. The Sr Director of Sales will be responsible for setting the strategic direction and execution of the national grocery channel growth, requiring strong leadership and industry expertise to build relationships with distributors and retailers.
Food & Beverages
Hiring Manager
Susan Kappele
Responsibilities
Set revenue targets, build long-term channel plans, and drive execution across all national and regional markets
Cultivate senior-level relationships across key accounts and distribution networks to maximize visibility, placement, and performance of Reed’s products
Lead high-stakes negotiations and joint business planning efforts with key partners
Partner with operations, supply chain, marketing, and finance to ensure sales strategies are executable, profitable, and scalable
Translate customer and distributor feedback into actionable insights and innovations
Identify and capitalize on emerging opportunities in grocery channels
Monitor competitive activity, category trends, and customer behavior to stay ahead of the curve
Gain full portfolio distribution in grocery category
Regularly assess key metrics, business plans, and ROI across retailer initiatives
Qualification
Required
10 + years of progressive experience in beverage sales, with at least 5 years in a senior leadership role
Deep knowledge of national account distribution and operations
Demonstrated success in managing large accounts and driving double-digit growth through strategic planning and execution
Exceptional leadership, communication, and negotiation skills
Strong analytical mindset with a data-driven approach to decision making
Company
Reed's, Inc.
Established in 1989, Reed's® is America's # 1 name in Ginger and America’s best-selling Ginger Beer brand and innovator for decades.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Joann Tinnelly
Chief Financial Officer
Recent News
Reeds, Inc.
2025-08-13
Company data provided by crunchbase