Tata Consultancy Services · 3 weeks ago
Marketing Lead, North America
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$110K/yr - $166K/yr
10+ years expTata Consultancy Services is a global leader in IT services and consulting, and they are seeking a Marketing Lead for North America to drive regional marketing initiatives. This role involves executing localized marketing strategies, supporting demand generation, and enhancing brand visibility while collaborating closely with sales and product teams.
Business Information SystemsConsultingInformation TechnologyIT Management
Hiring Manager
Nicole Kaplan
Responsibilities
Localize and execute global marketing strategies to support business goals in North America
Partner with regional sales, product, GTM and Geo marketing teams to ensure closer alignment
Monitor and adapt plans based on local trends, competitive landscape, changing business needs and performance insights
Plan and execute integrated demand generation campaigns across email, social, digital, paid media, and webinars
Implement ABM (Account-Based Marketing) programs targeting key enterprise accounts
Own lead generation and nurturing initiatives to drive qualified pipeline growth among the key industries and business groups
Collaborate with the sales team to provide marketing support for prospecting, pitches, and RFPs
Develop sales collateral, competitive battle cards, product messaging, demo and other enablement tools to support sales motions
Support joint sales-marketing programs, including research, campaigns, account plans, and follow-ups
Plan and execute regional events such as Industry tradeshows, conferences, roundtables, and customer engagements
Manage event activations at NYC Design studio and TCS innovation centers driving customer engagements and experience
Ensure event and field marketing ROI by following up on post event conversation and tracking opportunities
Strengthen TCS Interactive brand visibility through targeted content, AI-powered digital campaigns, PR, and partnerships
Lead local thought leadership initiatives including whitepapers, executive blogs, speaking engagements, and media outreach in collaboration with communication team
Build relationships with industry analysts, influencers to amplify brand credibility in the North America market
Create high-impact content including case studies, solution briefs, videos, blog posts, customer success stories, and presentations tailored to North America buyers
Constantly adapt and update messaging frameworks and positioning that resonate with enterprise decision-makers
Collaborate with internal and external communications, ensuring consistency in brand voice and tone
Measure and report on the effectiveness of marketing campaigns and programs
Track KPIs such as sales meetings, lead volume, conversion rates, pipeline influence, and ROI of Marketing investments
Use data and Analytics to iterate and optimize programs for continuous improvement and decision making
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred)
Minimum 10 years of B2B marketing experience in the technology or IT services sector
Demonstrated success in regional marketing, digital campaigns, and demand generation
Proven experience in AI led content creation, thought leadership, and brand communication
Strong understanding of the North America B2B technology buyer landscape and decision-making cycles
Proficiency with tools like Marketo, Google Analytics, and marketing automation platforms and GenAI tools
Excellent writing, storytelling, and communication skills
Strong project management skills with the ability to prioritize and manage multiple initiatives
Comfortable working cross-functionally in a fast-paced, matrixed environment with multiple stakeholders
Willingness to travel within the region for events, client meetings, and team collaboration (approx. 10–20%)
Company
Tata Consultancy Services
Tata Consultancy Services is a business solutions company that specializes on information technology services and consulting.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2004-08-25IPO
Leadership Team
K. Krithivasan
Chief Executive Officer & Managing Director
Aarthi Subramanian
President and Chief Operating Officer
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