Hearst Bay Area · 5 days ago
Associate Marketing Manager, Engagement & Events
San Francisco, CA
Full-time
Onsite
Entry, Mid Level
$30/hr - $35/hr
1+ years expHearst Bay Area is Northern California’s largest news media and services group, and they are seeking an Associate Marketing Manager, Engagement & Events. The role involves driving audience engagement and retention through event marketing and subscriber engagement initiatives, requiring collaboration across various teams to enhance customer experiences.
AdvertisingMarketingMedia and Entertainment
Responsibilities
Help to plan, coordinate, and execute marketing events, including editorial event initiatives, signature programs, conferences, and other promotional activations
Coordinate with the creative design team for event branding, signage, and promotional materials needed for event launch and on-site
Work with the sales & account executive team to identify strategic event sponsorship opportunities
Coordinate with internal teams (editorial, design, sales) to ensure consistent brand messaging and audience experience
Manage event communications including email campaigns, landing pages, social media promotion, and post-event follow-up
Develop and execute campaigns to deepen engagement among current subscribers and increase retention
Partner with central marketing teams to optimize onboarding, re-engagement, and loyalty programs
Monitor key engagement metrics to identify trends and opportunities to improve LTV
Work closely with analytics and product teams to test and refine engagement tactics
Support broader marketing initiatives that drive awareness, subscription growth, and community participation
Coordinate and manage vendor and partner relationships as needed for event and engagement activations
Qualification
Required
1–3 years of experience in marketing (experiential), communications, or brand management with experience in subscriber loyalty programs
Strong project management skills with the ability to juggle multiple initiatives in a fast-paced environment
Excellent communication, collaboration, and organizational skills
Experience with CRM tools (Salesforce, HubSpot, etc.), email marketing platforms, and analytics dashboards preferred
Passion for supporting journalism, media, and customer development
Preferred
Experience with CRM tools (Salesforce, HubSpot, etc.)
Experience with email marketing platforms
Experience with analytics dashboards
Benefits
Medical, Dental, and Vision coverage to keep you and your family healthy
Competitive retirement plan with matching program in most markets
Generous Paid Time Off: Recharge with ample time off, including holidays and vacation
Support for growing families, with paid leave for new parents
Financial support for the care of your loved ones
Be your best self with our mental wellness benefits
Inclusive healthcare designed for every individual’s unique needs
Helping you along every step of your family journey
We care about your pets, too – helping you keep them happy and healthy
Company
Hearst Bay Area
Hearst Bay Area is a news media and services group that connects businesses with their target audience.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Meghan Rose
Director Of Strategic Partnerships
Sean Jacobsen
Chief Revenue Officer
Company data provided by crunchbase