Wasserman · 3 weeks ago
Senior Manager, Insights & Analytics
Boston, MA
Full-time
Onsite
Senior Level
$60K/yr - $80K/yr
5+ years expWasserman is a global leader in sports, music, and entertainment, connecting brands with the next generation of consumers. The Senior Manager of Insights & Analytics will lead efforts in measurement, custom research, and analytics to advance the understanding of Next Gen consumer behavior and performance measurement.
AdvertisingMarketingSocial MediaSports
Responsibilities
Leverage syndicated and proprietary research tools to identify and extract consumer insight and program performance data
Produce actionable, insight-driven narratives and solutions by synthesizing and analyzing data from multiple sources
Assist and as needed, lead research projects for key clients to inform activation strategies, shape recommendations, and optimize performance
Learn and utilize measurement models to inform ROI for clients
Lead group calls, meetings, and presentations
Support a wide range of business development efforts, including the creation of new client pitches and responses to RFPs as well as budget building
Display continuous thought leadership by monitoring the Next Gen consumer engagement landscape to keep internal stakeholders and clients abreast of key trends and developments
Work collaboratively with team members to develop and craft internal and client deliverables, such as presentations, reporting tools, and supporting materials
Maintain a positive and professional relationship with both internal and external clients
Comply with work plans and overall project logistics to help ensure delivery of high-quality work on time and on budget
Qualification
Required
Minimum of a bachelor's degree
5+ years of relevant experience in marketing, research, or analytics-based role
Intermediate analytical and problem-solving skills
Working proficiency with research tools and applications, including by not limited to syndicated (e.g., Scarborough, GWI), visualization (Tableau), and data management and analysis (e.g., Qualtrics, Q) platforms
Must be proficient with the Microsoft Office Suite, with advanced skills particularly required for PowerPoint and Excel
Must be able to multi-task and self-manage to meet deadlines and handle competing priorities
Possess exceptional written and oral communication skills
Must have superior interpersonal skills, with the ability to create a rapport with clients and colleagues alike
Strong attention to detail and highly organized
Ability to think creatively in a team environment
Must be flexible and react calmly under stressful circumstances
Company
Wasserman
Wasserman provides marketing services to the most iconic sports figures, musical artists, brands, and properties.
1001-5000 employees
H1B Sponsorship
Wasserman has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2023 (1)
2022 (1)
2021 (1)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Providence Equity Partners
2022-11-01Private Equity
Leadership Team
Sam Alpert
SVP, Marketing - Music
Christa D'Alimonte
Chief Legal Officer
Recent News
Sports Business Journal
2026-01-09
Sports Business Journal
2025-12-19
Sports Business Journal
2025-12-17
Company data provided by crunchbase