Apply on Employer Site

Quad · 1 day ago

Sr Associate, Media Planning

New York, NY

Full-time

Onsite

Entry, Mid Level

$62K/yr - $75K/yr

2+ years exp

Quad is an award-winning, full-service Media Agency of Record that specializes in omnichannel media and advanced analytics. The Sr. Associate, Media Planning is responsible for developing and managing media plans for clients, ensuring high-quality service and collaboration with internal teams and stakeholders.

AdvertisingContentDigital MarketingManufacturingMarketingPrinting

Responsibilities

Aids in the creation of client communication plan objectives and strategies through collaboration with cross-functional teams and client(s)

Conduct research via media tools and resources to develop audience and landscape insights to inform strategies and tactics

Develop reach and frequency scenarios to determine effective media mix

Work with activation teams to understand marketplace trends including planning rates, inventory constraints, new programs/initiatives, etc., and develop top level cost-outs

Creates and maintains media plans, flowcharts, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports

Draft and present media recommendations, reports, and POVs to internal and external stakeholders

Manage plan reconciliation across all forms of media and integrate with department subject matter experts when needed

Collaborate on ongoing media optimizations throughout the campaigns through campaign analyses and reporting

Analyze metrics and media competitive data to draw meaningful insights and implications

Manage clients’ budgets throughout the entire cycle of a campaign and maintain accurate records

Foster and maintain positive client and vendor relationships through written and verbal communications

Provide clear, concise, accurate implementation documents that are routed to internal account teams and media vendors as required by Supervisor or other departments

Maintain appropriate records of all written directions, work orders, recommendations, and media contracts, which result in client decisions or approvals, particularly authorizations to proceed with chargeable services

Keep all members of account and media teams informed of problems or opportunities that could impact a client’s media plan outcomes or budgets

Ensure best practices and agency processes are being followed on behalf of assigned client(s)

Attend and participate in internal meetings, as necessary

Perform other related duties as required or assigned

Qualification

Media planningAnalytical skillsClient communicationMicrosoft OfficeMediaOceanNielsenDigital mediaOrganizational skillsTeamworkPresentation skills

Required

Bachelor's degree (communications, marketing, or advertising) or equivalent

2-4 years of relevant work experience in media planning or buying at an agency or client

Proficient with Microsoft Office applications

Participation in at least one full planning cycle and development/implementation of at least two media plans

Thorough understanding of the media process, media department and inter-department relationships

Detail oriented, with exceptional organizational and multi-tasking skills

Strong verbal and written communication skills to effectively interact with clients, vendors and at all levels of the internal organization

Ability to “tell a story” and present well-considered ideas and solutions through well-thought-out presentations with meaningful facts, insights and visuals

Ability to work well within a fast-paced, team oriented environment

Ability to adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum

Strong analytical skills, ability to relate results to client business objectives

Experience with traditional and digital media required