Traffic Management, Inc · 1 month ago
Director of Product Sales & Rentals
Corporate - Long Beach, CA 90815
Full-time
Onsite
Director/Executive
$140K/yr - $160K/yr
7+ years expTraffic Management, Inc is a leader in traffic control solutions, and they are seeking a Director of Product Sales & Rentals to build and lead their nationwide product sales and rental strategy. This role involves overseeing commercialization, pricing, and rental-fleet optimization while driving profitable growth and organizational alignment across various operational functions.
Building MaterialInfrastructureReal EstateRentalService Industry
Responsibilities
Develop and execute a national product sales & rental growth strategy, including annual plans, revenue targets, pricing plans, and margin goals
Build multi-channel selling programs (direct, digital, branch retail, field upsell) aligned to Operations and Dispatch workflows
Define product positioning, bundling, rental packages, and high-value service offerings (e.g., device rentals, message boards, signs, cones, barricades, TMAs, smart devices)
Drive cross-sell and attach-rate programs tied to scopes of work, work zones, and job-type forecasting
Own pricing strategy: list price, variable pricing, tiered enterprise pricing, rental rate tables, and discount/exception governance
Lead rental-fleet lifecycle strategy: acquisition, refurbishment, PM schedules, utilization, depreciation, and end-of-life disposal
Improve asset utilization, time-to-rent, and rental turnaround through consistent standards in asset care
Build a unified rental-inventory visibility system; partner with IT/Data teams to deploy dashboards, utilization KPIs, and forecasting
Partner with Operations & Fleet to improve asset readiness, dispatch sequencing, and field return processes
Build sales training, product knowledge programs, and branch-level upsell toolkits
Enable Branch Managers, Regional Managers, and Field Leaders to execute consistent pricing, rental processes, and customer engagement
Deploy quality checks and audit mechanisms to ensure full enterprise alignment
Serve as the BTO lead for product sales & rentals transformation initiatives
Partner with Finance to build business cases, ROI tracking, and margin-improvement roadmaps
Drive system improvements in ERP, dispatch, inventory management, and customer-order workflows
Support integration related to product lines, rental fleets, or regional equipment operations
Lead a team to cover product management, rental management, and sales enablement
Build a high-performance culture grounded in accountability, safety, customer service, and operational excellence
Mentor future leaders in TMI’s Leadership development pathway
Qualification
Required
7+ years in traffic control, construction rentals, industrial equipment sales, or related operations
Proven experience owning a P&L, sales target, or rental-fleet program
Strong understanding of traffic-control product lines (signs, cones, channelizers, barricades, smart devices, TMAs, PCMS boards)
Experience working with or supporting dispatch, logistics, rental operations, and field-service organizations
Ability to build sales playbooks, pricing models, and customer-value propositions
Data-driven decision-maker able to lead forecasting, analytics, and margin optimization
Experience working within Lean/ISO/continuous improvement environments
Excellent communication, negotiation, and cross-functional leadership skills
Experience with ERP/dispatch systems (e.g., Vista, Service Titan, WMS/IMS, NetSuite)
Prior leadership within a Business Transformation Office, PMO, or Operations Support function
Background in safety equipment, construction equipment rental, or specialty fleet management
Knowledge of MUTCD, ATSSA, Cal-OSHA, and traffic-control industry standards
MBA or similar advanced degree
Company
Traffic Management, Inc
Providing Solutions for Work Zone Safety TMI specializes in providing our customers, employees and the public a safe work zone while maintaining an efficient flow of traffic.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Fernando Soriano
Chief Operating Officer
Matthew DeFrank, aPHR
Human Resources Business Partner
Recent News
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2024-02-10
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