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Chase · 1 month ago

Marketing Strategy Senior Associate

1111 Polaris Pkwy, Columbus, OH, 43240, US

Full-time

Onsite

Senior Level

5+ years exp

Chase is seeking a Marketing Strategy Senior Associate to lead their Acquisition Marketing Campaign Management team. This role involves developing, executing, and managing marketing programs across multiple channels, with a strong focus on digital marketing initiatives.

BankingFinancial Services

Responsibilities

Serving as the creative marketing leader driving best-in-class consumer experiences

Leading internal and external agency briefing and creative development

Managing campaigns (digital and print, awareness and offer-based) to ensure initiatives are on-strategy, on time and within budget parameters

Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs

Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting

Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed

Effectively and efficiently working within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch

Contributing innovative and creative ideas as well as channel best practices

Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as Product and Marketing Strategy team; Agencies for creative development and execution; Modeling team, list team and list brokers to influence and coordinate targeting; Analytics team to report campaign results and campaign optimization recommendations; Print/Production/Fulfillment Agencies (and or liaison); Legal and Compliance for approval of all marketing content

Qualification

Digital marketingCampaign managementDatabase marketingProject managementCreative thinkingRelationship developmentAttention to detailTeam player

Required

Proven track record in direct or digital marketing with 5 plus years of experience

Proven critical, outside-the-box thinker. Innovative mindset to build new channels and experience through the customer lens

Digital consumer marketing experience in owned, earned and paid channels - Strong executional knowledge of social, paid display, email, SEO content and website creative

Knowledge of database marketing principles, segmentation, testing and results measurement

Ability to think strategically, but willingness to 'roll up your sleeves' and manage the details of direct marketing project execution

High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization

Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members

Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities

Meticulous attention to detail and a curious mindset

Creativity and innovation with a focus on constant improvement

Strong knowledge of campaign execution and/or project management