Performance Marketing Associate jobs in United States
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Fanatics · 2 months ago

Performance Marketing Associate

position95 Morton St, New York, NY, 10014, US
timeFull-time
remoteOnsite
seniorityEntry Level
money$88K/yr - $106K/yr
date2+ years exp

Fanatics Collect is a global product and technology group focused on revolutionizing collectibles. The Performance Marketing Associate will plan, execute, and optimize global mobile marketing campaigns while collaborating with cross-functional teams to drive user engagement and growth through data-driven strategies.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Plan, run, and optimize global mobile marketing campaigns across channels like Facebook, Google, and ad networks
Structure, monitor, and manage campaigns to achieve key performance indicators
Conduct in-depth performance analysis and partner with design to create new, high-impact ad concepts
Drive continuous growth through multivariate and A/B testing across platforms
Explore innovative marketing approaches and utilize personalization and targeting data
Contribute to marketing automation and operational improvements to scale performance efforts
Work closely with product, engineering, and creative teams to ensure marketing strategies align with business goals

Qualification

Performance marketingMobile growth marketingExcelGoogle SheetsAnalytical skillsCreative problem-solvingCommunication skills

Required

Minimum 2+ years of experience in performance marketing or mobile growth marketing
Strong proficiency in Excel or Google Sheets for campaign tracking, reporting, and analysis
Demonstrated ability to think creatively and execute data-driven strategies
Strong analytical skills and comfort interpreting campaign performance metrics
Excellent communication skills, with the ability to craft compelling copy and messaging
Passion for gaming, digital experiences, and working in highly collaborative environments

Company

Fanatics

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Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
dateFounded in 2002
location
Jacksonville, Florida, USA
people-size10001+ employees
web-link
http://www.fanaticsinc.com

Funding

Current Stage
Late Stage
Total Funding
$4.9B
Key Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M

Leadership Team

J
Joseph Bozich
Advisor to Chief Executive Officer
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Michael Mahan
CEO

Recent News

Sports Business Journal
Fanatics becomes e-commerce partner of Zuffa Boxing
2026-01-23
Sports Business Journal
Sports Business Daily: Executive Transactions - January 22, 2026
2026-01-23
GlobeNewswire
Panini Style Collectible Card Report 2026: $5+ Bn Market Opportunities, Trends, Competitive Landscape, Strategies, and Forecasts, 2020-2025, 2025-2030F, 2035F
2026-01-22
Company data provided by crunchbase