SAP · 1 week ago
Regional Enterprise Marketing Director, Americas
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$169K/yr - $385K/yr
8+ years expSAP is a leader in enterprise resource planning and business application software, helping over 400,000 customers worldwide. They are seeking a Regional Enterprise Marketing Director to develop and execute innovative marketing strategies aimed at driving growth and pipeline progression within the Americas region.
AnalyticsBusiness IntelligenceBusiness Process Automation (BPA)ComputerData ManagementFinanceSoftware
Responsibilities
Lead the creation and execution of innovative account programs in close collaboration with the Integrated Marketing Team and Customer Success teams to achieve revenue and pipeline goals
Develop and implement differentiated marketing strategies that span the entire customer lifecycle, including new account acquisition, expansion, and adoption
Collaborate across regional teams and Global Marketing corporate functions and Marketing Ops during joint business planning process
Drive the adoption of best practices in account-based marketing, demand generation, and pursuit to support high-value, strategic sales opportunities
Deliver high-impact marketing into actionable plans and orchestrates omni-channel execution
Drive innovation with channels, tactics, and technologies to push boundaries of traditional approaches
Partner with sales and account teams to identify target accounts and personas, understand key business challenges, and craft compelling value propositions
Deliver personalized campaigns and customer journeys to engage decision-makers and influencers
Design and execute go-to-market campaigns with account insights and assets to support deal pursuit and ensure alignment to revenue objectives
Plan and execute, executive briefings, roundtables, and industry events—ensuring content creation and performance tracking to achieve pipeline targets
Manage with operational excellence, ensuring scalability and best practices are continuous integrated into program design to boost performance
Set clear goals, objectives, and KPIs for all marketing initiatives, ensuring they are tracked and achieved including program ROI and performance
Define and implement proven success metrics for ABM programs, track performance, and provide insights for continuous improvement
Track and report on campaign performance, engagement metrics, and influenced pipeline, providing insights for optimization high-impact campaigns and measuring their ROI
Ensure rigorous measurement of impact on pipeline growth, deal acceleration, and revenue generation
Support Regional CMO on business reviews to report on performance and impact against marketing metrics and required optimizations to achieve business targets
Qualification
Required
8+ years of field marketing and ABM experience
Proven track record of successfully designing and scaling strategic GTM and ABM programs
Developing insight-driven marketing strategies and campaigns to accelerate pipeline progression
Strengthening relationships and driving business growth by improving win rates and renewals
Experience in managing and optimizing campaign multi-touch campaigns
Demonstrated ability to design and deliver innovative and programmatic campaigns at scale
Experience leveraging digital and social strategies to enhance account engagement
Experience in B2B, high-tech marketing and field marketing roles in large, global organizations
Proven track record of executing modern ABM strategies targeting enterprise-level accounts
Strong understanding of top account and deal pursuit marketing methodologies and best practices
Experience in industries requiring long sales cycles and sophisticated solutions
Proficiency with B2B and strategic account platforms and tools (e.g. 6Sense, Marketo etc.)
Exceptional stakeholder management and influencing skills at all levels of the organization
Strong ability to analyze data, measure performance, and derive actionable insights to drive optimization
Ability to lead initiatives, influence stakeholders at all levels, and foster a culture of accountability
Experience successfully collaborating with cross-functional teams including sales organizations
Experience in teaming with functional experts and directing agencies on development of digital experiences and content to deliver demand generation plans
Bachelor's degree or equivalent required
Preferred
MBA/master's degree or advanced executive education equivalent
Benefits
Great benefits
Variety of benefit options for you to choose from
Flexible working models
Company
SAP
SAP provides enterprise application software to various industries, including consumer, discrete manufacturing, public services.
10001+ employees
H1B Sponsorship
SAP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (1)
2023 (3)
2022 (3)
2021 (3)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.3BKey Investors
Elliott Management Corp.
2019-04-24Post Ipo Equity· $1.3B
2015-06-01Grant· $1.37M
1998-08-03IPO
Leadership Team
Christian Klein
CEO & Member of the Executive Board
Sandi de Souza
Chief Financial Officer
Recent News
Small Business Trends
2026-01-18
2026-01-16
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