PBS39 · 1 month ago
Vice President, Content
BETHLEHEM,PA,US
Full-time
Onsite
Director/Executive
10+ years expLehigh Valley Public Media (LVPM) is home to PBS39 and Lehigh Valley News, aiming to engage the community through public media resources. The Vice President of Content is responsible for shaping and executing a unified content strategy that reflects the diverse needs and interests of the Lehigh Valley, overseeing production, programming, and community engagement efforts.
BroadcastingCommunitiesMedia and EntertainmentNewsTV Production
Responsibilities
Lead LVPM’s integrated content strategy, ensuring alignment with organizational transformation goals
Oversee development of original, local, and community-generated content across TV, radio, digital, and live events
Serve as the strategic partner to the CEO, ensuring content priorities support revenue growth, membership, and philanthropy
Build and mentor a creative, collaborative, and high-performing content team
Drive thematic program direction, content acquisition, and production planning
Ensure programming reflects the needs of diverse audience segments
Develop and scale signature programs
Foster community-generated content and collaborations with local voices, educators, nonprofits, and civic partners
Personalize delivery of content through data-informed insights, newsletters, podcasts, livestreams, and interactive digital tools
Convene the community around critical issues, arts and culture, and educational programming
Expand local journalism integration across PBS39 and Lehigh Valley News
Collaborate with the Development and Membership team to create content-driven revenue opportunities
Ensure all content initiatives support sponsor, donor, and membership engagement
Pursue innovative distribution and partnership models with schools, businesses, and cultural institutions
Qualification
Required
10+ years of progressive leadership experience in content strategy, media, journalism, or public media
Proven track record in multi-platform storytelling (broadcast, digital, social, live events)
Strong editorial judgment and understanding of audience engagement trends
Ability to lead with vision, inspire teams, and cultivate collaborative partnerships
Commitment to diversity, equity, inclusion, and representing the full spectrum of community voices
Experience aligning content to organizational revenue and mission-driven outcomes
Company
PBS39
PBS39 is a community-owned broadcasting & media production company that offers local, national, and international programming.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tim Fallon
CEO
Art Troccoli
Chief Administrative Officer / Chief Financial Officer
Company data provided by crunchbase