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Pearl West · 2 weeks ago

Performance Marketing Creative Strategist

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Pearl West Group is a fast-scaling, data-driven DTC portfolio company operating across health, wellness, and pet brands. They are seeking a Performance Marketing Creative Strategist to own the strategy and execution of paid media creatives across various channels, focusing on performance and data-driven insights to enhance advertising effectiveness.

FinanceFinancial Services

Responsibilities

Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels

Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and data

Translate performance insights (CPA, CTR, hook rate, thumb-stop, hold rate) into actionable creative direction

Build and maintain a creative testing roadmap (what to test, why, and how to scale winners)

Collaborate closely with: Media buyers (to align creative with account strategy), Video editors & designers (to guide execution, not just request assets), Growth & analytics teams (to interpret results and inform next iterations)

Analyze creative performance at the hook, body, and close level and iterate accordingly

Audit competitors and winning ads across platforms to identify patterns and opportunities

Help evolve internal creative systems, naming conventions, briefs, and testing processes

Support scaling winning creatives across brands within the Pearl West portfolio

Qualification

Performance marketingCreative strategyMeta AdsData literacyCreative analytics toolsTikTok AdsYouTube AdsCommunication skillsOrganizational skillsCollaboration skills